Efficiency and effectiveness of marketing of the hotels in Kuala Lumpur
This study employs a separate two-stage DEA model to measure marketing efficiency and marketing effectiveness of three- to fivestar hotels in Kuala Lumpur for the period between 2004 and 2010. The results indicate those hotels with lower number of stars face less technical problems in transforming t...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Putra Malaysia
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/39511/1/bab11.pdf http://psasir.upm.edu.my/id/eprint/39511/ http://econ.upm.edu.my/ijem/vol8_no1.htm |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!