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Food hunting: a search of the past and dream of the future

The number of people who travel with the primary reason for gastronomic experience, termed gastronomes, is in the rise. This group of consumers may travel far or near for the purpose of food or gastronomy experience. This niche travellers are recognized as a group of individuals who are highly invol...

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Main Authors: Hendijania, Roozbeh Babolian, Boo, Huey Chern
Format: Conference or Workshop Item
Published: Elsevier Ltd 2014
Online Access:http://psasir.upm.edu.my/id/eprint/39318/
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spelling my.upm.eprints.393182015-07-13T04:34:49Z http://psasir.upm.edu.my/id/eprint/39318/ Food hunting: a search of the past and dream of the future Hendijania, Roozbeh Babolian Boo, Huey Chern The number of people who travel with the primary reason for gastronomic experience, termed gastronomes, is in the rise. This group of consumers may travel far or near for the purpose of food or gastronomy experience. This niche travellers are recognized as a group of individuals who are highly involved in the related activity. They exerted immense impact on others through their words in food-related TV shows, tourism websites, and food blogs. Regrettably, studies examined this group of consumers are limited. The main of objective of the current research was driven by the pressing need to reveal the underlying psychology of gastronomes travel with the purpose of food hunting. This research adopted Zaltman Metaphor Elicitation Technique (ZMET), an emerging powerful qualitative method, to understand the gastronomes’ food hunting behavior through their own voice. The participants were recruited through purposive and snowball sampling and they came from different states in Malaysia. Face-to-face interviews (requiring approximately 90 to 120 minutes) were scheduled one to two weeks after the participants were recruited and were requested to search for self-relevant pictures. The employment of ZMET proved to be fundamental in digging deeply into the mind of the participants and extracting some very deep-seated meanings from the gastronomes that they did not know themselves prior to the interview. The results from this study provide a series of opportunities for future researches. Elsevier Ltd 2014 Conference or Workshop Item NonPeerReviewed Hendijania, Roozbeh Babolian and Boo, Huey Chern (2014) Food hunting: a search of the past and dream of the future. In: 5th Asia-Euro Conference in Tourism, Hospitality and Gastronomy , 19-21 May 2014, Taylor's University, Lakeside Campus, Selangor, Malaysia. (pp. 218-222). 10.1016/j.sbspro.2014.07.290
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The number of people who travel with the primary reason for gastronomic experience, termed gastronomes, is in the rise. This group of consumers may travel far or near for the purpose of food or gastronomy experience. This niche travellers are recognized as a group of individuals who are highly involved in the related activity. They exerted immense impact on others through their words in food-related TV shows, tourism websites, and food blogs. Regrettably, studies examined this group of consumers are limited. The main of objective of the current research was driven by the pressing need to reveal the underlying psychology of gastronomes travel with the purpose of food hunting. This research adopted Zaltman Metaphor Elicitation Technique (ZMET), an emerging powerful qualitative method, to understand the gastronomes’ food hunting behavior through their own voice. The participants were recruited through purposive and snowball sampling and they came from different states in Malaysia. Face-to-face interviews (requiring approximately 90 to 120 minutes) were scheduled one to two weeks after the participants were recruited and were requested to search for self-relevant pictures. The employment of ZMET proved to be fundamental in digging deeply into the mind of the participants and extracting some very deep-seated meanings from the gastronomes that they did not know themselves prior to the interview. The results from this study provide a series of opportunities for future researches.
format Conference or Workshop Item
author Hendijania, Roozbeh Babolian
Boo, Huey Chern
spellingShingle Hendijania, Roozbeh Babolian
Boo, Huey Chern
Food hunting: a search of the past and dream of the future
author_facet Hendijania, Roozbeh Babolian
Boo, Huey Chern
author_sort Hendijania, Roozbeh Babolian
title Food hunting: a search of the past and dream of the future
title_short Food hunting: a search of the past and dream of the future
title_full Food hunting: a search of the past and dream of the future
title_fullStr Food hunting: a search of the past and dream of the future
title_full_unstemmed Food hunting: a search of the past and dream of the future
title_sort food hunting: a search of the past and dream of the future
publisher Elsevier Ltd
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/39318/
_version_ 1643832388993679360
score 13.211869

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