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Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture

Television programs such as animation and drama series from Japan have be come common transnational products in Malaysia. Since studies on Malaysians who consume Japanese popular culture are lacking even a decade after its substantial rise in popularity, this qualitative study was designed to explor...

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Main Author: Yamato, Eriko
Format: Article
Language:English
Published: Nova Southeastern University 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36944/1/Cultural%20proximity%20and%20reflexivity%20in%20interpreting%20transnational%20media%20texts.pdf
http://psasir.upm.edu.my/id/eprint/36944/
http://www.nova.edu/ssss/QR/QR19/yamato94.pdf
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spelling my.upm.eprints.369442015-10-23T02:27:55Z http://psasir.upm.edu.my/id/eprint/36944/ Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture Yamato, Eriko Television programs such as animation and drama series from Japan have be come common transnational products in Malaysia. Since studies on Malaysians who consume Japanese popular culture are lacking even a decade after its substantial rise in popularity, this qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this article I examined how Malaysians are interpreting their favorite media texts from Japan specifically revisiting the concepts of “cultural proximity” and “reflexivity” suggested in the other studies of Japanese popular culture and the audience. I conducted in-depth interviews with 12 participants who have been consuming various Japanese popular cultural products over the years, and thematically analyzed transcribed audio-recordings of the interviews. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness, which they did not find or accept in their real lives. Transnational media texts of Japanese popular culture are suggested to be potential materials to reflect upon and discuss the individual proximity in people, social issues, or phenomenon rather than essential “culture” which is often associated with national or ethnic origin. Nova Southeastern University 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36944/1/Cultural%20proximity%20and%20reflexivity%20in%20interpreting%20transnational%20media%20texts.pdf Yamato, Eriko (2014) Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture. The Qualitative Report, 19. art. no. 94. pp. 1-20. ISSN 1052-0147; ESSN: 2160-3715 http://www.nova.edu/ssss/QR/QR19/yamato94.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Television programs such as animation and drama series from Japan have be come common transnational products in Malaysia. Since studies on Malaysians who consume Japanese popular culture are lacking even a decade after its substantial rise in popularity, this qualitative study was designed to explore the media consumption of Japanese popular culture in Malaysia. In this article I examined how Malaysians are interpreting their favorite media texts from Japan specifically revisiting the concepts of “cultural proximity” and “reflexivity” suggested in the other studies of Japanese popular culture and the audience. I conducted in-depth interviews with 12 participants who have been consuming various Japanese popular cultural products over the years, and thematically analyzed transcribed audio-recordings of the interviews. Individual proximity in the particular life stage was found in their favorite media texts, and that was a part of their pleasure in addition to enjoying encountering foreignness, which they did not find or accept in their real lives. Transnational media texts of Japanese popular culture are suggested to be potential materials to reflect upon and discuss the individual proximity in people, social issues, or phenomenon rather than essential “culture” which is often associated with national or ethnic origin.
format Article
author Yamato, Eriko
spellingShingle Yamato, Eriko
Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
author_facet Yamato, Eriko
author_sort Yamato, Eriko
title Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
title_short Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
title_full Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
title_fullStr Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
title_full_unstemmed Cultural proximity and reflexivity in interpreting transnational media texts: the case of Malaysians consuming Japanese popular culture
title_sort cultural proximity and reflexivity in interpreting transnational media texts: the case of malaysians consuming japanese popular culture
publisher Nova Southeastern University
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/36944/1/Cultural%20proximity%20and%20reflexivity%20in%20interpreting%20transnational%20media%20texts.pdf
http://psasir.upm.edu.my/id/eprint/36944/
http://www.nova.edu/ssss/QR/QR19/yamato94.pdf
_version_ 1643831874127134720
score 13.211869

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