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A study on potential standing cabin effects in improving the competitiveness of low-cost airlines

The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive cus...

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Main Authors: Romli, Fairuz Izzudin, Mohamad Noor, Ahmad Redzman, Dasuki, Norhafizah
Format: Article
Language:English
Published: International Association of Computer Science and Information Technology 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf
http://psasir.upm.edu.my/id/eprint/36289/
http://www.ijetch.org/index.php?m=content&c=index&a=show&catid=57&id=806
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spelling my.upm.eprints.362892015-10-29T08:05:06Z http://psasir.upm.edu.my/id/eprint/36289/ A study on potential standing cabin effects in improving the competitiveness of low-cost airlines Romli, Fairuz Izzudin Mohamad Noor, Ahmad Redzman Dasuki, Norhafizah The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive customers. Theoretically, by having more passengers onboard the aircraft, flight ticket price can be lowered since the imposed operational costs can be shared by more passengers per flight. To achieve this, an idea of standing passenger cabin whereby the passengers are transported in the aircraft cabin in their upright position has been proposed to reduce the operational flight costs and hence the charging ticket price to the passengers. This paper explores the practicality of such idea with an example case study that is focused on domestic flights market in Malaysia. All in all, it can be concluded that the standing cabin idea has a potential to be applied by low-cost airlines servicing short-haul flight markets. International Association of Computer Science and Information Technology 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf Romli, Fairuz Izzudin and Mohamad Noor, Ahmad Redzman and Dasuki, Norhafizah (2014) A study on potential standing cabin effects in improving the competitiveness of low-cost airlines. International Journal of Engineering and Technology, 6 (4). pp. 304-308. ISSN 1793-8236; ESSN: 1793-8244 http://www.ijetch.org/index.php?m=content&c=index&a=show&catid=57&id=806 10.7763/IJET.2014.V6.717
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The main market competition between the airlines today has changed towards the affordability of the offered air transportation service. In other words, airlines are competing to lower their ticket prices as to capture high demands from leisure and business travelers, who are also price-sensitive customers. Theoretically, by having more passengers onboard the aircraft, flight ticket price can be lowered since the imposed operational costs can be shared by more passengers per flight. To achieve this, an idea of standing passenger cabin whereby the passengers are transported in the aircraft cabin in their upright position has been proposed to reduce the operational flight costs and hence the charging ticket price to the passengers. This paper explores the practicality of such idea with an example case study that is focused on domestic flights market in Malaysia. All in all, it can be concluded that the standing cabin idea has a potential to be applied by low-cost airlines servicing short-haul flight markets.
format Article
author Romli, Fairuz Izzudin
Mohamad Noor, Ahmad Redzman
Dasuki, Norhafizah
spellingShingle Romli, Fairuz Izzudin
Mohamad Noor, Ahmad Redzman
Dasuki, Norhafizah
A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
author_facet Romli, Fairuz Izzudin
Mohamad Noor, Ahmad Redzman
Dasuki, Norhafizah
author_sort Romli, Fairuz Izzudin
title A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
title_short A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
title_full A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
title_fullStr A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
title_full_unstemmed A study on potential standing cabin effects in improving the competitiveness of low-cost airlines
title_sort study on potential standing cabin effects in improving the competitiveness of low-cost airlines
publisher International Association of Computer Science and Information Technology
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/36289/1/A%20study%20on%20potential%20standing%20cabin%20effects%20in%20improving%20the%20competitiveness%20of%20low.pdf
http://psasir.upm.edu.my/id/eprint/36289/
http://www.ijetch.org/index.php?m=content&c=index&a=show&catid=57&id=806
_version_ 1643831702813933568
score 13.211869

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