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Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States

This study primarily seeks to determine the influence of exposure to US media and religion on Malaysian students' attitudes toward the United States of America. A total of 133 male and 158 female students (181 were Muslims and 105 non-Muslims) participated in a self-administered survey assessin...

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Main Authors: Tamam, Ezhar, Wan Abas, Wan Anita
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2006
Online Access:http://psasir.upm.edu.my/id/eprint/3553/1/Exposure_to_the_US_News_Media%2C_Religion_and_the_Malaysians.pdf
http://psasir.upm.edu.my/id/eprint/3553/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-14-1-3
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spelling my.upm.eprints.35532015-09-15T00:17:17Z http://psasir.upm.edu.my/id/eprint/3553/ Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States Tamam, Ezhar Wan Abas, Wan Anita This study primarily seeks to determine the influence of exposure to US media and religion on Malaysian students' attitudes toward the United States of America. A total of 133 male and 158 female students (181 were Muslims and 105 non-Muslims) participated in a self-administered survey assessing their attitudes toward the US. The findings showed that ambivalent tendencies reflected in the majority of students' seeming dislike towards American idea and values, and 'concept of democracy' that are slowly seeping into the Malaysian way of life. On the other hand, the same respondents also welcomed American music and movies, its technological and scientific advancement, and the 'work ethics' that American capitalism claims to adhere. No significant difference was found on all four items on attitudes toward US between respondents who were exposed to CNN and US newsmagazine from those who were not exposed to these US media, except on attitudes towards US technological and scientific advancement. The influence of religion seems more prominent. Muslim and non-Muslim respondents significantly differed in their preference for American ideas and customs, music and movies, and technological as well as scientific progress. However, attitude towards the American way of doing business was well appreciated. The pattern of findings suggests that foreign media exposure is not necessarily a good measure of foreign cultural orientation, but religion seem to be a powerful factor of audience attitudinal reaction to international cultural exchange. Universiti Putra Malaysia Press 2006-03 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/3553/1/Exposure_to_the_US_News_Media%2C_Religion_and_the_Malaysians.pdf Tamam, Ezhar and Wan Abas, Wan Anita (2006) Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States. Pertanika Journal of Social Sciences & Humanities, 14 (1). pp. 1-9. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-14-1-3
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study primarily seeks to determine the influence of exposure to US media and religion on Malaysian students' attitudes toward the United States of America. A total of 133 male and 158 female students (181 were Muslims and 105 non-Muslims) participated in a self-administered survey assessing their attitudes toward the US. The findings showed that ambivalent tendencies reflected in the majority of students' seeming dislike towards American idea and values, and 'concept of democracy' that are slowly seeping into the Malaysian way of life. On the other hand, the same respondents also welcomed American music and movies, its technological and scientific advancement, and the 'work ethics' that American capitalism claims to adhere. No significant difference was found on all four items on attitudes toward US between respondents who were exposed to CNN and US newsmagazine from those who were not exposed to these US media, except on attitudes towards US technological and scientific advancement. The influence of religion seems more prominent. Muslim and non-Muslim respondents significantly differed in their preference for American ideas and customs, music and movies, and technological as well as scientific progress. However, attitude towards the American way of doing business was well appreciated. The pattern of findings suggests that foreign media exposure is not necessarily a good measure of foreign cultural orientation, but religion seem to be a powerful factor of audience attitudinal reaction to international cultural exchange.
format Article
author Tamam, Ezhar
Wan Abas, Wan Anita
spellingShingle Tamam, Ezhar
Wan Abas, Wan Anita
Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
author_facet Tamam, Ezhar
Wan Abas, Wan Anita
author_sort Tamam, Ezhar
title Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
title_short Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
title_full Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
title_fullStr Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
title_full_unstemmed Exposure to the US news media, religion and the Malaysians' students attitudes towards the United States
title_sort exposure to the us news media, religion and the malaysians' students attitudes towards the united states
publisher Universiti Putra Malaysia Press
publishDate 2006
url http://psasir.upm.edu.my/id/eprint/3553/1/Exposure_to_the_US_News_Media%2C_Religion_and_the_Malaysians.pdf
http://psasir.upm.edu.my/id/eprint/3553/
http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-14-1-3
_version_ 1643822644696449024
score 13.211869

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