Overview and future opportunities of sentiment analysis approaches for big data
The ability to exploit public sentiment in social media is increasingly considered as an important tool for market understanding, customer segmentation and stock price prediction for strategic marketing planning and manoeuvring. This evolution of technology adoption is energised by the healthy growt...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publications
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35372/1/jcssp.2016.153.168.pdf http://psasir.upm.edu.my/id/eprint/35372/ http://thescipub.com/abstract/10.3844/jcssp.2016.153.168 |
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