Quality-labeled vegetable consumption in Malaysia: factors affecting attitude and purchase intent
The rising rate of foodborne diseases has caused not just consumers but also food producers to become increasingly concerned about food safety. As a result, the government of Malaysia, together with relevant bodies, have introduced quality-assurance agencies to certify food products that are produce...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35134/1/Quality-labeled%20vegetable%20consumption%20in%20Malaysia%20factors%20affecting%20attitude%20and%20purchase%20intent.pdf http://psasir.upm.edu.my/id/eprint/35134/ |
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