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Agricultural radio talks and drama: Malaysia early development experience

Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analy...

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Main Authors: Yusof, Fadzilah, Ibrahim, Faridah, Wan Mahmud, Wan Amizah
Format: Article
Language:English
Published: School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2012
Online Access:http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf
http://psasir.upm.edu.my/id/eprint/35031/
http://www.ukm.my/jkom/journal/volumes/volume28-1-2012.html
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spelling my.upm.eprints.350312016-10-11T02:51:00Z http://psasir.upm.edu.my/id/eprint/35031/ Agricultural radio talks and drama: Malaysia early development experience Yusof, Fadzilah Ibrahim, Faridah Wan Mahmud, Wan Amizah Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields. School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2012 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf Yusof, Fadzilah and Ibrahim, Faridah and Wan Mahmud, Wan Amizah (2012) Agricultural radio talks and drama: Malaysia early development experience. Jurnal Komunikasi, 28 (1). pp. 77-88. ISSN 2289-151X; ESSN: 2289-1528 http://www.ukm.my/jkom/journal/volumes/volume28-1-2012.html
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields.
format Article
author Yusof, Fadzilah
Ibrahim, Faridah
Wan Mahmud, Wan Amizah
spellingShingle Yusof, Fadzilah
Ibrahim, Faridah
Wan Mahmud, Wan Amizah
Agricultural radio talks and drama: Malaysia early development experience
author_facet Yusof, Fadzilah
Ibrahim, Faridah
Wan Mahmud, Wan Amizah
author_sort Yusof, Fadzilah
title Agricultural radio talks and drama: Malaysia early development experience
title_short Agricultural radio talks and drama: Malaysia early development experience
title_full Agricultural radio talks and drama: Malaysia early development experience
title_fullStr Agricultural radio talks and drama: Malaysia early development experience
title_full_unstemmed Agricultural radio talks and drama: Malaysia early development experience
title_sort agricultural radio talks and drama: malaysia early development experience
publisher School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/35031/1/Agricultural%20radio%20talks%20and%20drama%20Malaysia%20early%20development%20experience.pdf
http://psasir.upm.edu.my/id/eprint/35031/
http://www.ukm.my/jkom/journal/volumes/volume28-1-2012.html
_version_ 1643831332484153344
score 13.211869

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