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Preferences on green home attributes among Malaysian households

Green home concept is an effort made to reduce the impacts of pollution, saving energy and educate Malaysian people with sustainable lifestyle. The aim of this study was to examine consumers preference on green home attributes in Peninsular Malaysia defined by carbon dioxide (CO2) emission, rainwate...

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Main Author: Md Jusoh, Zuroni
Format: Article
Published: Scitech Research Organisation 2015
Online Access:http://psasir.upm.edu.my/id/eprint/35001/
http://scitecresearch.com/journals/index.php/jrbem/article/view/387
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spelling my.upm.eprints.350012015-12-25T09:21:47Z http://psasir.upm.edu.my/id/eprint/35001/ Preferences on green home attributes among Malaysian households Md Jusoh, Zuroni Green home concept is an effort made to reduce the impacts of pollution, saving energy and educate Malaysian people with sustainable lifestyle. The aim of this study was to examine consumers preference on green home attributes in Peninsular Malaysia defined by carbon dioxide (CO2) emission, rainwater harvesting system, natural air ventilation, and greeneries area. Self-administered questionnaires were used to obtain necessary data from 300 selected households through stratified random sampling in Kajang and Bandar Baru Bangi, Selangor, located in central west of Penisular Malaysia using questionnaires through face to face. The choice model technique was applied to estimate the non market values for this study. The results show that all the attributes are tested significant in generic form, while only three are tested significant in label form. Two attributes are tested insignificant which is rainwater harvesting system and greeneries area in label form. The estimated implicit values for green home attributes based on Multinomial Logit regression shows that natural indoor air ventilation is the most important attribute. This is followed by green areas, carbon dioxide (CO2) emission and rainwater harvesting system. The findings also reveal that Malaysian society preferred green home as compared to conventional housing based on the attributes. Finally, the study highlighted several recommendations for households, developers and government to stimulate the green home development in Malaysia. Future work should examine the possibility of other attributes effect to Malaysian consumers. Scitech Research Organisation 2015-09-13 Article PeerReviewed Md Jusoh, Zuroni (2015) Preferences on green home attributes among Malaysian households. Journal of Research in Business, Economics and Management, 4 (2). pp. 323-333. ISSN 2395-2210 http://scitecresearch.com/journals/index.php/jrbem/article/view/387
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Green home concept is an effort made to reduce the impacts of pollution, saving energy and educate Malaysian people with sustainable lifestyle. The aim of this study was to examine consumers preference on green home attributes in Peninsular Malaysia defined by carbon dioxide (CO2) emission, rainwater harvesting system, natural air ventilation, and greeneries area. Self-administered questionnaires were used to obtain necessary data from 300 selected households through stratified random sampling in Kajang and Bandar Baru Bangi, Selangor, located in central west of Penisular Malaysia using questionnaires through face to face. The choice model technique was applied to estimate the non market values for this study. The results show that all the attributes are tested significant in generic form, while only three are tested significant in label form. Two attributes are tested insignificant which is rainwater harvesting system and greeneries area in label form. The estimated implicit values for green home attributes based on Multinomial Logit regression shows that natural indoor air ventilation is the most important attribute. This is followed by green areas, carbon dioxide (CO2) emission and rainwater harvesting system. The findings also reveal that Malaysian society preferred green home as compared to conventional housing based on the attributes. Finally, the study highlighted several recommendations for households, developers and government to stimulate the green home development in Malaysia. Future work should examine the possibility of other attributes effect to Malaysian consumers.
format Article
author Md Jusoh, Zuroni
spellingShingle Md Jusoh, Zuroni
Preferences on green home attributes among Malaysian households
author_facet Md Jusoh, Zuroni
author_sort Md Jusoh, Zuroni
title Preferences on green home attributes among Malaysian households
title_short Preferences on green home attributes among Malaysian households
title_full Preferences on green home attributes among Malaysian households
title_fullStr Preferences on green home attributes among Malaysian households
title_full_unstemmed Preferences on green home attributes among Malaysian households
title_sort preferences on green home attributes among malaysian households
publisher Scitech Research Organisation
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/35001/
http://scitecresearch.com/journals/index.php/jrbem/article/view/387
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score 13.211869

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