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Modified TAROT for cross-selling personal financial products

The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that...

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Main Authors: Tee, Ya Mei, Lee, Lai Soon, Lee, Chew Ging, Seow, Hsin Vonn
Format: Conference or Workshop Item
Language:English
Published: AIP Publishing LLC 2013
Online Access:http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf
http://psasir.upm.edu.my/id/eprint/34567/
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spelling my.upm.eprints.345672016-09-19T05:07:54Z http://psasir.upm.edu.my/id/eprint/34567/ Modified TAROT for cross-selling personal financial products Tee, Ya Mei Lee, Lai Soon Lee, Chew Ging Seow, Hsin Vonn The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that it would have a high probability of take up. In this piece of work the authors are presenting, they have further modified the TAROT to cross TAROT, using its properties and modeling steps to deal with the issue of cross-selling. Since the bank already has ready customers, it would be ideal to cross-sell the financial products seeing that one can ask one (or more) further question(s) based on the initial offer to identify and customise another financial product to offer. AIP Publishing LLC 2013 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf Tee, Ya Mei and Lee, Lai Soon and Lee, Chew Ging and Seow, Hsin Vonn (2013) Modified TAROT for cross-selling personal financial products. In: Statistics and Operational Research International Conference (SORIC 2013), 3–5 Dec. 2013, Sarawak, Malaysia. (pp. 239-265). 10.1063/1.4894350
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The Top Application characteristics Remainder Offer characteristics Tree (TAROT) was first introduced in 2007. This is a modified Classification and Regression Trees (CART) used to help decide which question(s) to ask potential applicants to customise an offer of a personal financial product so that it would have a high probability of take up. In this piece of work the authors are presenting, they have further modified the TAROT to cross TAROT, using its properties and modeling steps to deal with the issue of cross-selling. Since the bank already has ready customers, it would be ideal to cross-sell the financial products seeing that one can ask one (or more) further question(s) based on the initial offer to identify and customise another financial product to offer.
format Conference or Workshop Item
author Tee, Ya Mei
Lee, Lai Soon
Lee, Chew Ging
Seow, Hsin Vonn
spellingShingle Tee, Ya Mei
Lee, Lai Soon
Lee, Chew Ging
Seow, Hsin Vonn
Modified TAROT for cross-selling personal financial products
author_facet Tee, Ya Mei
Lee, Lai Soon
Lee, Chew Ging
Seow, Hsin Vonn
author_sort Tee, Ya Mei
title Modified TAROT for cross-selling personal financial products
title_short Modified TAROT for cross-selling personal financial products
title_full Modified TAROT for cross-selling personal financial products
title_fullStr Modified TAROT for cross-selling personal financial products
title_full_unstemmed Modified TAROT for cross-selling personal financial products
title_sort modified tarot for cross-selling personal financial products
publisher AIP Publishing LLC
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/34567/1/Modified%20TAROT%20for%20cross-selling%20personal%20financial%20products.pdf
http://psasir.upm.edu.my/id/eprint/34567/
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score 13.211869

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