Merging repatronage behavior model (RBM) towards hypermarkets in Malaysia
This study aimed to extend the existing research on repatronage behavior of customers in retailing industry. Retailing industry has become one of the sectors contributing a lot to gross domestic products of Malaysia in recent years. This study tries to investigate the relationship between service qu...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Asian Network for Scientific Information
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34491/ http://www.scialert.net/abstract/?doi=jas.2014.552.564 |
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