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Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance

Ecotourism in Malaysia has proven to be a very lucrative market and continues to grow at phenomenal rates. The ecotourism concept emphasises the maximisation of the ecological interest areas with minimum destruction of the local equilibrium. A systematic expert rating system is developed to maintain...

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Main Authors: Nair, Vikneswaran, Daud, Mohamed, Bardaie, Mohd Zohadie, Mohd, Abdullah
Format: Article
Language:English
Published: Tourism Educators Association of Malaysia 2004
Online Access:http://psasir.upm.edu.my/id/eprint/34457/1/Applying%20the%20expert%20system%20technology%20to%20evaluate%20ecotourism%20sites%20based%20on%20safety%2C%20health%20and%20environmental%20quality%20assurance.pdf
http://psasir.upm.edu.my/id/eprint/34457/
https://teamjournalht.wordpress.com/back-issues/volume-1-issue-1september-2004/
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spelling my.upm.eprints.344572016-10-10T03:33:01Z http://psasir.upm.edu.my/id/eprint/34457/ Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance Nair, Vikneswaran Daud, Mohamed Bardaie, Mohd Zohadie Mohd, Abdullah Ecotourism in Malaysia has proven to be a very lucrative market and continues to grow at phenomenal rates. The ecotourism concept emphasises the maximisation of the ecological interest areas with minimum destruction of the local equilibrium. A systematic expert rating system is developed to maintain a certain level of standards based on different levels of categorisation to ensure the sustainability of these ecotourism sites. The initial study for this research included a literature review on the existing rating and ranking system used in the hospitality and tourism sector. The findings of the research are combined with the opinions among local residents, officers (ecotourism operators) and visitors to make the decision, and to be converted to rules to be used as the basis for the construction of an expert system. The expert system developed used 3 levels of cumulative rating: the filtration module, basic compliance module and the advance compliance module. In the filtration module, sites are rated according to the level of compliance to the ecotourism definition and the existing legislation covering the ecotourism industry in Malaysia. Basic compliance module rates sites according to the compliance of safety, health and environment for the ecotourism value, qualification of the operator manning the site, permitted and not permitted activities. The final level of advance compliance rates sites for safety, health and environment as well but for the tourism impact and the site planning and management of the site. The expert system developed uses a web-based information-sharing platform in line with the existing legislation on safety, health and environment. Where no guidelines are available, recommendations based on the domain experts, literature and field survey statistics are incorporated. The web designing is done using HTML codes and Java Scripts. The on-line database is designed using MS-Access 2000 back-end database engine, which encompasses Standard Query Language (SQL) and Active Server Pages (ASP) as part of the rule based expert system shell. Tourism Educators Association of Malaysia 2004 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/34457/1/Applying%20the%20expert%20system%20technology%20to%20evaluate%20ecotourism%20sites%20based%20on%20safety%2C%20health%20and%20environmental%20quality%20assurance.pdf Nair, Vikneswaran and Daud, Mohamed and Bardaie, Mohd Zohadie and Mohd, Abdullah (2004) Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance. TEAM Journal of Hospitality & Tourism, 1 (1). pp. 100-110. ISSN 1823-4003 https://teamjournalht.wordpress.com/back-issues/volume-1-issue-1september-2004/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Ecotourism in Malaysia has proven to be a very lucrative market and continues to grow at phenomenal rates. The ecotourism concept emphasises the maximisation of the ecological interest areas with minimum destruction of the local equilibrium. A systematic expert rating system is developed to maintain a certain level of standards based on different levels of categorisation to ensure the sustainability of these ecotourism sites. The initial study for this research included a literature review on the existing rating and ranking system used in the hospitality and tourism sector. The findings of the research are combined with the opinions among local residents, officers (ecotourism operators) and visitors to make the decision, and to be converted to rules to be used as the basis for the construction of an expert system. The expert system developed used 3 levels of cumulative rating: the filtration module, basic compliance module and the advance compliance module. In the filtration module, sites are rated according to the level of compliance to the ecotourism definition and the existing legislation covering the ecotourism industry in Malaysia. Basic compliance module rates sites according to the compliance of safety, health and environment for the ecotourism value, qualification of the operator manning the site, permitted and not permitted activities. The final level of advance compliance rates sites for safety, health and environment as well but for the tourism impact and the site planning and management of the site. The expert system developed uses a web-based information-sharing platform in line with the existing legislation on safety, health and environment. Where no guidelines are available, recommendations based on the domain experts, literature and field survey statistics are incorporated. The web designing is done using HTML codes and Java Scripts. The on-line database is designed using MS-Access 2000 back-end database engine, which encompasses Standard Query Language (SQL) and Active Server Pages (ASP) as part of the rule based expert system shell.
format Article
author Nair, Vikneswaran
Daud, Mohamed
Bardaie, Mohd Zohadie
Mohd, Abdullah
spellingShingle Nair, Vikneswaran
Daud, Mohamed
Bardaie, Mohd Zohadie
Mohd, Abdullah
Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
author_facet Nair, Vikneswaran
Daud, Mohamed
Bardaie, Mohd Zohadie
Mohd, Abdullah
author_sort Nair, Vikneswaran
title Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
title_short Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
title_full Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
title_fullStr Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
title_full_unstemmed Applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
title_sort applying the expert system technology to evaluate ecotourism sites based on safety, health and environmental quality assurance
publisher Tourism Educators Association of Malaysia
publishDate 2004
url http://psasir.upm.edu.my/id/eprint/34457/1/Applying%20the%20expert%20system%20technology%20to%20evaluate%20ecotourism%20sites%20based%20on%20safety%2C%20health%20and%20environmental%20quality%20assurance.pdf
http://psasir.upm.edu.my/id/eprint/34457/
https://teamjournalht.wordpress.com/back-issues/volume-1-issue-1september-2004/
_version_ 1643831160089870336
score 13.211869

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