Factors determining initial trust amongst Malaysian online shoppers
Enhancing the level of trust by consumers on e-commerce will reduce perceived uncertainty and fears and this will be an effective way to lure consumers to online transactions. The starting point of trust building is the initial trust, since consumers’ perception of risk and security is most salient...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2012
|
在线阅读: | http://psasir.upm.edu.my/id/eprint/32866/1/GSM%202012%2015R.pdf http://psasir.upm.edu.my/id/eprint/32866/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|