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Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries

Various strategic directions have been proposed under the ASEAN Tourism Strategic Plan (ASTP) 2011-2015 to promote regional collaboration in tourism. A key initiative is encouraging regional travel.However ease of travel has its dangers in that it promotes competition among ASEAN member states for t...

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Main Authors: Pang, Looi Fai, Lee, Chin
Format: Conference or Workshop Item
Language:English
Published: 2012
Online Access:http://psasir.upm.edu.my/id/eprint/31950/1/31950.pdf
http://psasir.upm.edu.my/id/eprint/31950/
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spelling my.upm.eprints.319502017-01-27T02:59:17Z http://psasir.upm.edu.my/id/eprint/31950/ Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries Pang, Looi Fai Lee, Chin Various strategic directions have been proposed under the ASEAN Tourism Strategic Plan (ASTP) 2011-2015 to promote regional collaboration in tourism. A key initiative is encouraging regional travel.However ease of travel has its dangers in that it promotes competition among ASEAN member states for tourists. Collaboration and strategic alliances would prevent duplications of attractions allowing countries to focus on their core competencies. This study seeks to identify the main tourist demand determinants and the substitutability of neighbouring destinations. This will provide information for the establishment of collaborative agreements for complementary destinations and the development of competitive strategies for substitute destinations within a region. Panel data regression was used to investigate the explanatory variables of tourism demand of Malaysia and to identify the substitutability of its immediate neighbours Indonesia, Singapore and Thailand. The findings indicate that Singapore is a substitute destination whereas Indonesia and Thailand are complementary destinations suggesting the need to develop tourism cooperatively with Singapore to prevent unhealthy competition. 2012 Conference or Workshop Item PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/31950/1/31950.pdf Pang, Looi Fai and Lee, Chin (2012) Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries. In: National Research & Innovation Conference for Graduate Students in Social Sciences (GS-NRIC 2012), 7-9 Dec. 2012, Mahkota Hotel, Melaka. (pp. 945-954).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Various strategic directions have been proposed under the ASEAN Tourism Strategic Plan (ASTP) 2011-2015 to promote regional collaboration in tourism. A key initiative is encouraging regional travel.However ease of travel has its dangers in that it promotes competition among ASEAN member states for tourists. Collaboration and strategic alliances would prevent duplications of attractions allowing countries to focus on their core competencies. This study seeks to identify the main tourist demand determinants and the substitutability of neighbouring destinations. This will provide information for the establishment of collaborative agreements for complementary destinations and the development of competitive strategies for substitute destinations within a region. Panel data regression was used to investigate the explanatory variables of tourism demand of Malaysia and to identify the substitutability of its immediate neighbours Indonesia, Singapore and Thailand. The findings indicate that Singapore is a substitute destination whereas Indonesia and Thailand are complementary destinations suggesting the need to develop tourism cooperatively with Singapore to prevent unhealthy competition.
format Conference or Workshop Item
author Pang, Looi Fai
Lee, Chin
spellingShingle Pang, Looi Fai
Lee, Chin
Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
author_facet Pang, Looi Fai
Lee, Chin
author_sort Pang, Looi Fai
title Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
title_short Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
title_full Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
title_fullStr Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
title_full_unstemmed Tourism damand analysis: determining complementary destinations for collaborative agreements between ASEAN countries
title_sort tourism damand analysis: determining complementary destinations for collaborative agreements between asean countries
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/31950/1/31950.pdf
http://psasir.upm.edu.my/id/eprint/31950/
_version_ 1643830465860206592
score 13.211869

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