Looking beyond trade mark as an asset.
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Main Authors: | Noordin, Norrezan, Mohamad Ishan, Zahira |
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Other Authors: | Awang, Khairil Wahidin |
Format: | Book Section |
Published: |
Universiti Putra Malaysia Press
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/31154/ |
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