What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store s...
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Access Press UK
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf http://psasir.upm.edu.my/id/eprint/30864/ http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_files/IJSRM2-1.pdf |
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my.upm.eprints.308642015-09-21T04:19:58Z http://psasir.upm.edu.my/id/eprint/30864/ What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles Abu Bakar, Abdul Rahim Hussin, Siti Rahayu An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store selection. This paper outlined the general store attributes of an Islamic retailer based on the synthesis of past literatures. As the store image or “store personality” is determined as one of the factors of store choice, which is largely based on the store attributes, it is pertinent for retailers to project the “appropriate” Islamic store image in the minds of consumers. Access Press UK 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf Abu Bakar, Abdul Rahim and Hussin, Siti Rahayu (2013) What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles. International Journal of Sales, Retailing and Marketing, 2 (1). pp. 74-84. ISSN 2045-810X http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_files/IJSRM2-1.pdf |
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An upcoming trend that has caught the attention of marketers and consumers alike is the recent
debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of
the existing scholarship on the influence of Islam specifically towards consumer retail store selection.
This paper outlined the general store attributes of an Islamic retailer based on the synthesis of past
literatures. As the store image or “store personality” is determined as one of the factors of store
choice, which is largely based on the store attributes, it is pertinent for retailers to project the
“appropriate” Islamic store image in the minds of consumers. |
format |
Article |
author |
Abu Bakar, Abdul Rahim Hussin, Siti Rahayu |
spellingShingle |
Abu Bakar, Abdul Rahim Hussin, Siti Rahayu What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
author_facet |
Abu Bakar, Abdul Rahim Hussin, Siti Rahayu |
author_sort |
Abu Bakar, Abdul Rahim |
title |
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
title_short |
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
title_full |
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
title_fullStr |
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
title_full_unstemmed |
What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles |
title_sort |
what constitutes an islamic retailer? islamic store attributes from the prespectives of islamic marketing principles |
publisher |
Access Press UK |
publishDate |
2013 |
url |
http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf http://psasir.upm.edu.my/id/eprint/30864/ http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_files/IJSRM2-1.pdf |
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13.211869 |