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The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley

The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consumer using an extended theory of planned behavior model (TPB). In so doing, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food pro...

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Main Authors: Abd Latif, Ismail, Mohamed, Zainal Abidin, Rezai, Golnaz, Kamarulzaman, Nitty Hirawaty
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information 2013
Online Access:http://psasir.upm.edu.my/id/eprint/29288/1/The%20impact%20of%20food%20labeling%20on%20purchasing%20behavior%20among%20Non-Muslim%20consumers%20in%20Klang%20Valley.pdf
http://psasir.upm.edu.my/id/eprint/29288/
http://ajbasweb.com/old/ajbas_january_2013.html
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spelling my.upm.eprints.292882016-06-21T03:31:28Z http://psasir.upm.edu.my/id/eprint/29288/ The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley Abd Latif, Ismail Mohamed, Zainal Abidin Rezai, Golnaz Kamarulzaman, Nitty Hirawaty The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consumer using an extended theory of planned behavior model (TPB). In so doing, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food products of interest. A stratified random sampling technique was adopted in selecting 795 non Muslim consumers in Klang Valley Malaysia. The results of structural equation modeling supported the adequacy of the proposed model. This study contributes to and extends the understanding of the food labeling and purchasing behavior, identifying the rationales for purchasing of food products with labels that contains information such as Halal logo, ingredients and nutritive value. American-Eurasian Network for Scientific Information 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29288/1/The%20impact%20of%20food%20labeling%20on%20purchasing%20behavior%20among%20Non-Muslim%20consumers%20in%20Klang%20Valley.pdf Abd Latif, Ismail and Mohamed, Zainal Abidin and Rezai, Golnaz and Kamarulzaman, Nitty Hirawaty (2013) The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley. Australian Journal of Basic and Applied Sciences, 7 (1). pp. 124-128. ISSN 1991-8178 http://ajbasweb.com/old/ajbas_january_2013.html
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consumer using an extended theory of planned behavior model (TPB). In so doing, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food products of interest. A stratified random sampling technique was adopted in selecting 795 non Muslim consumers in Klang Valley Malaysia. The results of structural equation modeling supported the adequacy of the proposed model. This study contributes to and extends the understanding of the food labeling and purchasing behavior, identifying the rationales for purchasing of food products with labels that contains information such as Halal logo, ingredients and nutritive value.
format Article
author Abd Latif, Ismail
Mohamed, Zainal Abidin
Rezai, Golnaz
Kamarulzaman, Nitty Hirawaty
spellingShingle Abd Latif, Ismail
Mohamed, Zainal Abidin
Rezai, Golnaz
Kamarulzaman, Nitty Hirawaty
The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
author_facet Abd Latif, Ismail
Mohamed, Zainal Abidin
Rezai, Golnaz
Kamarulzaman, Nitty Hirawaty
author_sort Abd Latif, Ismail
title The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
title_short The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
title_full The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
title_fullStr The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
title_full_unstemmed The impact of food labeling on purchasing behavior among Non-Muslim consumers in Klang Valley
title_sort impact of food labeling on purchasing behavior among non-muslim consumers in klang valley
publisher American-Eurasian Network for Scientific Information
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/29288/1/The%20impact%20of%20food%20labeling%20on%20purchasing%20behavior%20among%20Non-Muslim%20consumers%20in%20Klang%20Valley.pdf
http://psasir.upm.edu.my/id/eprint/29288/
http://ajbasweb.com/old/ajbas_january_2013.html
_version_ 1643829715773947904
score 13.211869

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