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Granulab: commercializing GranuMas

GranuLab Sdn. Bhd. (GranuLab) was formed in 2005 to host the development and commercialization of a patented synthetic bone graft substitute, made from limestone and pure chemicals, called GranuMaS. The GranuMaS technology was invented by a group of researchers, led by one from SIRIM. The research b...

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Main Authors: Said, Mohd Fuaad, Adham, Khairul Akmaliah, Muhamad, Nursaadah, Md. Ramli, Raudha
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28367/1/Granulab.pdf
http://psasir.upm.edu.my/id/eprint/28367/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
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spelling my.upm.eprints.283672016-03-30T04:59:13Z http://psasir.upm.edu.my/id/eprint/28367/ Granulab: commercializing GranuMas Said, Mohd Fuaad Adham, Khairul Akmaliah Muhamad, Nursaadah Md. Ramli, Raudha GranuLab Sdn. Bhd. (GranuLab) was formed in 2005 to host the development and commercialization of a patented synthetic bone graft substitute, made from limestone and pure chemicals, called GranuMaS. The GranuMaS technology was invented by a group of researchers, led by one from SIRIM. The research began in 2000, and in 2005, GranuLab founders identified a huge business opportunity for GranuMaS. They then developed the business opportunity, resulting in the transfer of GranuMaS technology to GranuLab, and in turn GranuLab being acquired by Sindora in mid-2007. By then, the founders had to think of its next course of action. But, they realized the need to first educate GranuLab’s parent company on managing a technology-based venture, particularly one that involved an invasive medical technology. This case describes the process of innovation of the medical technology, technology transfer, and entrepreneurship at GranuLab, leading to the commercialization of GranuMaS. It is designed to stimulate critical thinking of the process of innovation and entrepreneurship, and provide understanding of the process of a medical technology commercialization. Universiti Putra Malaysia Press 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28367/1/Granulab.pdf Said, Mohd Fuaad and Adham, Khairul Akmaliah and Muhamad, Nursaadah and Md. Ramli, Raudha (2013) Granulab: commercializing GranuMas. Asian Journal of Case Research, 6 (2). pp. 73-92. ISSN 1985-4579 http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description GranuLab Sdn. Bhd. (GranuLab) was formed in 2005 to host the development and commercialization of a patented synthetic bone graft substitute, made from limestone and pure chemicals, called GranuMaS. The GranuMaS technology was invented by a group of researchers, led by one from SIRIM. The research began in 2000, and in 2005, GranuLab founders identified a huge business opportunity for GranuMaS. They then developed the business opportunity, resulting in the transfer of GranuMaS technology to GranuLab, and in turn GranuLab being acquired by Sindora in mid-2007. By then, the founders had to think of its next course of action. But, they realized the need to first educate GranuLab’s parent company on managing a technology-based venture, particularly one that involved an invasive medical technology. This case describes the process of innovation of the medical technology, technology transfer, and entrepreneurship at GranuLab, leading to the commercialization of GranuMaS. It is designed to stimulate critical thinking of the process of innovation and entrepreneurship, and provide understanding of the process of a medical technology commercialization.
format Article
author Said, Mohd Fuaad
Adham, Khairul Akmaliah
Muhamad, Nursaadah
Md. Ramli, Raudha
spellingShingle Said, Mohd Fuaad
Adham, Khairul Akmaliah
Muhamad, Nursaadah
Md. Ramli, Raudha
Granulab: commercializing GranuMas
author_facet Said, Mohd Fuaad
Adham, Khairul Akmaliah
Muhamad, Nursaadah
Md. Ramli, Raudha
author_sort Said, Mohd Fuaad
title Granulab: commercializing GranuMas
title_short Granulab: commercializing GranuMas
title_full Granulab: commercializing GranuMas
title_fullStr Granulab: commercializing GranuMas
title_full_unstemmed Granulab: commercializing GranuMas
title_sort granulab: commercializing granumas
publisher Universiti Putra Malaysia Press
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/28367/1/Granulab.pdf
http://psasir.upm.edu.my/id/eprint/28367/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=31
_version_ 1643829443361243136
score 13.211869

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