Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia
The attractiveness of food as tourism product has partly derived from the gastronomic aspect. The ingredients, the preparations, the end products, and the eating circumstances are cultural, educational, and entertaining. However, there is little research empirically demonstrates if there is a diff...
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Faculty of Food Science and Technology, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28253/1/28253.pdf http://psasir.upm.edu.my/id/eprint/28253/ http://www.ifrj.upm.edu.my/volume-20-2013.html |
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my.upm.eprints.282532015-04-27T03:28:26Z http://psasir.upm.edu.my/id/eprint/28253/ Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia Roozbeh, B. H. Ng, Siew Imm Boo, Huey Chern The attractiveness of food as tourism product has partly derived from the gastronomic aspect. The ingredients, the preparations, the end products, and the eating circumstances are cultural, educational, and entertaining. However, there is little research empirically demonstrates if there is a difference between first-time and repeat visitors in terms of food experience at destination, or how the various food experience attributes influence visitors’ overall satisfaction while visiting a destination. Hence, this study was undertaken to address the gap. Data were collected via on-site survey questionnaire administrated to a random sample of visitors at the Kuala Lumpur International Airport (KLIA) and various touristic areas around Kuala Lumpur. The results indicated significant differences between first-time and repeat visitors in terms of their food experience. In addition, multiple regression analysis revealed that traditional food preparation was an important factor to tourists’ overall satisfaction for both first-time and repeat visitors. In sum, the study is the first to examine the effect of food experience attributes on first time and repeat visitors separately. Faculty of Food Science and Technology, Universiti Putra Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28253/1/28253.pdf Roozbeh, B. H. and Ng, Siew Imm and Boo, Huey Chern (2013) Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia. International Food Research Journal, 20 (1). pp. 141-146. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/volume-20-2013.html |
| institution |
Universiti Putra Malaysia |
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UPM Library |
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Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
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http://psasir.upm.edu.my/ |
| language |
English |
| description |
The attractiveness of food as tourism product has partly derived from the gastronomic aspect. The ingredients, the preparations, the end products, and the eating circumstances are cultural, educational, and entertaining. However, there is little research empirically demonstrates
if there is a difference between first-time and repeat visitors in terms of food experience at destination, or how the various food experience attributes influence visitors’ overall satisfaction while visiting a destination. Hence, this study was undertaken to address the gap. Data were
collected via on-site survey questionnaire administrated to a random sample of visitors at the Kuala Lumpur International Airport (KLIA) and various touristic areas around Kuala Lumpur. The results indicated significant differences between first-time and repeat visitors in terms of their food experience. In addition, multiple regression analysis revealed that traditional food preparation was an important factor to tourists’ overall satisfaction for both first-time and repeat visitors. In sum, the study is the first to examine the effect of food experience attributes on first time and repeat visitors separately. |
| format |
Article |
| author |
Roozbeh, B. H. Ng, Siew Imm Boo, Huey Chern |
| spellingShingle |
Roozbeh, B. H. Ng, Siew Imm Boo, Huey Chern Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| author_facet |
Roozbeh, B. H. Ng, Siew Imm Boo, Huey Chern |
| author_sort |
Roozbeh, B. H. |
| title |
Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| title_short |
Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| title_full |
Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| title_fullStr |
Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| title_full_unstemmed |
Effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to Malaysia |
| title_sort |
effect of food experience on overall satisfaction: comparison between first-time and repeat visitors to malaysia |
| publisher |
Faculty of Food Science and Technology, Universiti Putra Malaysia |
| publishDate |
2013 |
| url |
http://psasir.upm.edu.my/id/eprint/28253/1/28253.pdf http://psasir.upm.edu.my/id/eprint/28253/ http://www.ifrj.upm.edu.my/volume-20-2013.html |
| _version_ |
1643829410790375424 |
| score |
13.211869 |