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Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia

Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to d...

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Main Authors: Thoo, Poh Yee, Johari, Shazali, Ismail, Mohd Hafizal, Yee, Lai Ling
Format: Article
Language:English
Published: Blue Eyes Intelligence Engineering & Sciences Publication 2019
Online Access:http://psasir.upm.edu.my/id/eprint/28221/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20in%20loyalty%20at%20Giant%20Panda%20Conservation%20Centre%2C%20Zoo%20Negara%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/28221/
https://www.ijrte.org/download/volume-7-issue-5s/
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spelling my.upm.eprints.282212020-04-15T15:52:50Z http://psasir.upm.edu.my/id/eprint/28221/ Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia Thoo, Poh Yee Johari, Shazali Ismail, Mohd Hafizal Yee, Lai Ling Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to develop future behavioral intentions in the visitors such as revisiting a destination. There is currently still lack of studies regarding the relationship between these two dimensions especially at Giant Panda Conservation Centre (GPCC) in Zoo Negara Malaysia which was established in year 2014. GPCC is the enclosure of the two giant pandas loaned to Malaysia by China to mark the 40thAnniversary Diplomatic Relationship between the two countries. For GPCC, loyal visitors and also new visitors are crucial as the giant pandas will be here for 10 years. Therefore, this research examines whether MTEs can affect a visitor’s loyalty at GPCC in Zoo Negara. A quantitative method was used with a sample of 217visitors and multiple regression analysis was carried out. The results showed that MTEs have a significant relationship with visitors loyalty. In a nutshell, it is essential for GPCC’s management to increase positive visitors’ MTEs in order to increase the number of loyal visitors who will revisit GPCC and provide positive Word of Mouth to their family and friends so that they will help to attract more new visitors. Blue Eyes Intelligence Engineering & Sciences Publication 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/28221/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20in%20loyalty%20at%20Giant%20Panda%20Conservation%20Centre%2C%20Zoo%20Negara%20Malaysia.pdf Thoo, Poh Yee and Johari, Shazali and Ismail, Mohd Hafizal and Yee, Lai Ling (2019) Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia. International Journal of Recent Technology and Engineering, 7 (5S). pp. 63-68. ISSN 2277-3878 https://www.ijrte.org/download/volume-7-issue-5s/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Memorable tourism experiences (MTEs) have recently emerged to become an important study for tourism destinations to compete in this rapid growing marketplace. Unlike visitors’ loyalty, it has always been a vital objective of service providers. Positive MTEs have been hypothesized for being able to develop future behavioral intentions in the visitors such as revisiting a destination. There is currently still lack of studies regarding the relationship between these two dimensions especially at Giant Panda Conservation Centre (GPCC) in Zoo Negara Malaysia which was established in year 2014. GPCC is the enclosure of the two giant pandas loaned to Malaysia by China to mark the 40thAnniversary Diplomatic Relationship between the two countries. For GPCC, loyal visitors and also new visitors are crucial as the giant pandas will be here for 10 years. Therefore, this research examines whether MTEs can affect a visitor’s loyalty at GPCC in Zoo Negara. A quantitative method was used with a sample of 217visitors and multiple regression analysis was carried out. The results showed that MTEs have a significant relationship with visitors loyalty. In a nutshell, it is essential for GPCC’s management to increase positive visitors’ MTEs in order to increase the number of loyal visitors who will revisit GPCC and provide positive Word of Mouth to their family and friends so that they will help to attract more new visitors.
format Article
author Thoo, Poh Yee
Johari, Shazali
Ismail, Mohd Hafizal
Yee, Lai Ling
spellingShingle Thoo, Poh Yee
Johari, Shazali
Ismail, Mohd Hafizal
Yee, Lai Ling
Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
author_facet Thoo, Poh Yee
Johari, Shazali
Ismail, Mohd Hafizal
Yee, Lai Ling
author_sort Thoo, Poh Yee
title Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
title_short Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
title_full Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
title_fullStr Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
title_full_unstemmed Understanding the role of memorable tourism experiences in loyalty at Giant Panda Conservation Centre, Zoo Negara Malaysia
title_sort understanding the role of memorable tourism experiences in loyalty at giant panda conservation centre, zoo negara malaysia
publisher Blue Eyes Intelligence Engineering & Sciences Publication
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/28221/1/Understanding%20the%20role%20of%20memorable%20tourism%20experiences%20in%20loyalty%20at%20Giant%20Panda%20Conservation%20Centre%2C%20Zoo%20Negara%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/28221/
https://www.ijrte.org/download/volume-7-issue-5s/
_version_ 1665895938518941696
score 13.211869

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