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Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student

Research into mobile phones is growing rapidly in terms of their usage, technology development, environmental and psychological effects, and so forth. The last decade has shown an increased interest in research into ringtones in identity, marketing, and environmental study. However, there is a lack...

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Main Authors: Loo, Fung Ying, Ling, Chia Lung, Loo, Fung Chiat, Tie, Fatt Hee
Format: Article
Language:English
Published: Asian Economic and Social Society 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28156/1/Preferences%20in%20musical%20elements%20in%20ringtone%20selection%20comparison%20between%20music%20and%20non-music%20undergraduate%20student.pdf
http://psasir.upm.edu.my/id/eprint/28156/
http://www.aessweb.com/journals/April2013/5007/1956
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spelling my.upm.eprints.281562020-04-15T16:11:58Z http://psasir.upm.edu.my/id/eprint/28156/ Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student Loo, Fung Ying Ling, Chia Lung Loo, Fung Chiat Tie, Fatt Hee Research into mobile phones is growing rapidly in terms of their usage, technology development, environmental and psychological effects, and so forth. The last decade has shown an increased interest in research into ringtones in identity, marketing, and environmental study. However, there is a lack of investigation into music elements, and preferences in ringtone still lack attention. The present study investigates the differences in ringtone preference by looking into various music metadata. This research took on a case study approach on undergraduate students from a local university. A survey was employed to investigate which musical elements were of most concern and which were left at the margin of attention when selecting a ringtone. Data collected were analyzed and the difference between preferences of music and non-music major undergraduate student in musical metadata was delineated. Asian Economic and Social Society 2013 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/28156/1/Preferences%20in%20musical%20elements%20in%20ringtone%20selection%20comparison%20between%20music%20and%20non-music%20undergraduate%20student.pdf Loo, Fung Ying and Ling, Chia Lung and Loo, Fung Chiat and Tie, Fatt Hee (2013) Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student. International Journal of Asian Social Science, 3 (4). pp. 913-920. ISSN 2226-5139; ESSN: 2224-4441 http://www.aessweb.com/journals/April2013/5007/1956
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Research into mobile phones is growing rapidly in terms of their usage, technology development, environmental and psychological effects, and so forth. The last decade has shown an increased interest in research into ringtones in identity, marketing, and environmental study. However, there is a lack of investigation into music elements, and preferences in ringtone still lack attention. The present study investigates the differences in ringtone preference by looking into various music metadata. This research took on a case study approach on undergraduate students from a local university. A survey was employed to investigate which musical elements were of most concern and which were left at the margin of attention when selecting a ringtone. Data collected were analyzed and the difference between preferences of music and non-music major undergraduate student in musical metadata was delineated.
format Article
author Loo, Fung Ying
Ling, Chia Lung
Loo, Fung Chiat
Tie, Fatt Hee
spellingShingle Loo, Fung Ying
Ling, Chia Lung
Loo, Fung Chiat
Tie, Fatt Hee
Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
author_facet Loo, Fung Ying
Ling, Chia Lung
Loo, Fung Chiat
Tie, Fatt Hee
author_sort Loo, Fung Ying
title Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
title_short Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
title_full Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
title_fullStr Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
title_full_unstemmed Preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
title_sort preferences in musical elements in ringtone selection: comparison between music and non-music undergraduate student
publisher Asian Economic and Social Society
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/28156/1/Preferences%20in%20musical%20elements%20in%20ringtone%20selection%20comparison%20between%20music%20and%20non-music%20undergraduate%20student.pdf
http://psasir.upm.edu.my/id/eprint/28156/
http://www.aessweb.com/journals/April2013/5007/1956
_version_ 1665895938130968576
score 13.211869

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