Understanding Malaysian SME entrepreneurs perception of the factors affecting hypermarket acceptance of their products

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Bibliographic Details
Main Authors: Abdul, Mohani, Abd Rahman, Azmawani, Hashim, Haslinda
Other Authors: Mohd Ishan, Zahira
Format: Book Section
Published: McGraw-Hill (Malaysia) 2012
Online Access:http://psasir.upm.edu.my/id/eprint/26198/
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