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Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.

Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of...

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Main Authors: Tan, Sing Ee, Abdul Aziz, Yuhanis, Awang, Khairil Wahidin, Samdin, Zaiton
Other Authors: Zainal, Artinah
Format: Book Section
Language:English
Published: CRC Press 2012
Online Access:http://psasir.upm.edu.my/id/eprint/26197/
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spelling my.upm.eprints.261972014-10-25T07:16:46Z http://psasir.upm.edu.my/id/eprint/26197/ Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. Tan, Sing Ee Abdul Aziz, Yuhanis Awang, Khairil Wahidin Samdin, Zaiton Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of propositions that relate tour guide performance, servicescape, tour guide satisfaction with guiding service,tourist satisfaction with servicescape, tourist satisfaction with overall tour guiding experience and to observe these constructs have any influence on tourist satisfaction with overall tour guiding experience. Multiple regression analysis was employed to verify the relationships effect and revealed that tourist satisfaction with overall tour guiding experience is dependent on the antecedents of tourist satisfaction with guiding service and servicescape. The findings implicate that tour guides and servicescape are able to affect tourist satisfaction with one another's services. Further studies can be conducted to discover other antecedents that may have effect on tourists' satisfaction with overall tour guiding experience. CRC Press Zainal, Artinah Mohd Radzi, Salleh Hashim, Rahmat Tamby Chik, Chemah Abu, Rozita 2012 Book Section NonPeerReviewed Tan, Sing Ee and Abdul Aziz, Yuhanis and Awang, Khairil Wahidin and Samdin, Zaiton (2012) Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia. In: Current Issues in Hospitality and Tourism: Research and Innovations. CRC Press, Netherlands, pp. 533-538. ISBN 9780415621335 English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Tour guides provide services that enhance tourists' visiting experience. The current study aimed to determine the antecedents of tourist satisfaction with overall tour guiding experience in the context of guided tour in Taman Negara National Park. The current study is formulated on the basis of propositions that relate tour guide performance, servicescape, tour guide satisfaction with guiding service,tourist satisfaction with servicescape, tourist satisfaction with overall tour guiding experience and to observe these constructs have any influence on tourist satisfaction with overall tour guiding experience. Multiple regression analysis was employed to verify the relationships effect and revealed that tourist satisfaction with overall tour guiding experience is dependent on the antecedents of tourist satisfaction with guiding service and servicescape. The findings implicate that tour guides and servicescape are able to affect tourist satisfaction with one another's services. Further studies can be conducted to discover other antecedents that may have effect on tourists' satisfaction with overall tour guiding experience.
author2 Zainal, Artinah
author_facet Zainal, Artinah
Tan, Sing Ee
Abdul Aziz, Yuhanis
Awang, Khairil Wahidin
Samdin, Zaiton
format Book Section
author Tan, Sing Ee
Abdul Aziz, Yuhanis
Awang, Khairil Wahidin
Samdin, Zaiton
spellingShingle Tan, Sing Ee
Abdul Aziz, Yuhanis
Awang, Khairil Wahidin
Samdin, Zaiton
Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
author_sort Tan, Sing Ee
title Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
title_short Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
title_full Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
title_fullStr Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
title_full_unstemmed Tourist satisfaction with overall tour guiding experience in Taman Negara National Park, Malaysia.
title_sort tourist satisfaction with overall tour guiding experience in taman negara national park, malaysia.
publisher CRC Press
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/26197/
_version_ 1643828857755664384
score 13.211869

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