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The whether, when and how of market entry : a literature review.

A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.

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Bibliographic Details
Main Author: Thanasegaran, Ganesh G.
Other Authors: Mohd Ihsan, Zahira
Format: Book Section
Published: McGraw Hill 2012
Online Access:http://psasir.upm.edu.my/id/eprint/26137/
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spelling my.upm.eprints.261372014-02-05T08:41:19Z http://psasir.upm.edu.my/id/eprint/26137/ The whether, when and how of market entry : a literature review. Thanasegaran, Ganesh G. A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry. McGraw Hill Mohd Ihsan, Zahira Mansor, Zuraina Wong, Foong Yee Ho, Jo Ann 2012 Book Section PeerReviewed Thanasegaran, Ganesh G. (2012) The whether, when and how of market entry : a literature review. In: Business Practices in Malaysia. McGraw Hill , Shah Alam, Selangor, pp. 40-54. ISBN 9789675771521
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.
author2 Mohd Ihsan, Zahira
author_facet Mohd Ihsan, Zahira
Thanasegaran, Ganesh G.
format Book Section
author Thanasegaran, Ganesh G.
spellingShingle Thanasegaran, Ganesh G.
The whether, when and how of market entry : a literature review.
author_sort Thanasegaran, Ganesh G.
title The whether, when and how of market entry : a literature review.
title_short The whether, when and how of market entry : a literature review.
title_full The whether, when and how of market entry : a literature review.
title_fullStr The whether, when and how of market entry : a literature review.
title_full_unstemmed The whether, when and how of market entry : a literature review.
title_sort whether, when and how of market entry : a literature review.
publisher McGraw Hill
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/26137/
_version_ 1643828840542240768
score 13.211869

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