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Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.

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Main Authors: Hussin, Siti Rahayu, Lim, Fang Yau
Other Authors: Ho, Jo Ann
Format: Book Section
Published: McGraw Hill 2012
Online Access:http://psasir.upm.edu.my/id/eprint/26118/
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spelling my.upm.eprints.261182014-03-12T07:33:25Z http://psasir.upm.edu.my/id/eprint/26118/ Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers. Hussin, Siti Rahayu Lim, Fang Yau McGraw Hill Ho, Jo Ann Wong, Foong Yee Mansor, Zuraina Mohd Ishan, Zahira 2012 Book Section PeerReviewed Hussin, Siti Rahayu and Lim, Fang Yau (2012) Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers. In: Contemporary Issues in Management and Marketing. McGraw Hill, Shah Alam, Selangor, pp. 113-125. ISBN 9789675771439
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
author2 Ho, Jo Ann
author_facet Ho, Jo Ann
Hussin, Siti Rahayu
Lim, Fang Yau
format Book Section
author Hussin, Siti Rahayu
Lim, Fang Yau
spellingShingle Hussin, Siti Rahayu
Lim, Fang Yau
Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
author_sort Hussin, Siti Rahayu
title Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
title_short Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
title_full Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
title_fullStr Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
title_full_unstemmed Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers.
title_sort hybrid vehicle? awareness level and purchase intention of malaysian consumers.
publisher McGraw Hill
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/26118/
_version_ 1643828835892854784
score 13.211869

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