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The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.

Malaysia has always been known for its wood based manufacturing products including furniture, owing to its natural resources. In 2009, Malavsia was the 10d] largest exporter of furniture indeed it was 3rd in Asia and 2nd amongst the Association of Southeast Asia Nations (ASEAN). This industry is hi...

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Main Authors: Ismail, Noor Azlin, Othman, Mohd Shahwahid
Format: Conference or Workshop Item
Language:English
English
Published: 2012
Online Access:http://psasir.upm.edu.my/id/eprint/25682/1/ID%2025682.pdf
http://psasir.upm.edu.my/id/eprint/25682/
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spelling my.upm.eprints.256822014-03-28T09:25:57Z http://psasir.upm.edu.my/id/eprint/25682/ The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry. Ismail, Noor Azlin Othman, Mohd Shahwahid Malaysia has always been known for its wood based manufacturing products including furniture, owing to its natural resources. In 2009, Malavsia was the 10d] largest exporter of furniture indeed it was 3rd in Asia and 2nd amongst the Association of Southeast Asia Nations (ASEAN). This industry is highly fragmented and the predominance of the small and medium enterprises (SMEs) in the industry is very significant. Generally, the sectoral patterns of the wooden furniture industry have been consistently postulated as low tech, labour intensive and supplier dominated. In the context of market globalization, furniture manufacturers attempt to differentiate their products to attain competitive advantages, From past studies, Original Equipment Manufacturing (OEM), Original Design Manufacturing (ODM) and Own Brand Name (OBN) were among main manufacturing strategies enabling such differentiation. For many years, Malaysia has mainly focused on producing as an OEM, and the industry was perceived as a low-end market manufacturer producing according to the design and specifications of importing customers. Building from a few relevant theories, a theoretical framework is proposed to investigate the relationship among OEM, ODM, OBN with firm level and external environments. The result of this study will reveal the current status of this industry after the global recession that brought a severe contraction in 2009. 2012 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/25682/1/ID%2025682.pdf Ismail, Noor Azlin and Othman, Mohd Shahwahid (2012) The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry. In: 15th McGill International Entrepreneurship Conference, 21-23 Sep 2012, Italy. (pp. 1-16). English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description Malaysia has always been known for its wood based manufacturing products including furniture, owing to its natural resources. In 2009, Malavsia was the 10d] largest exporter of furniture indeed it was 3rd in Asia and 2nd amongst the Association of Southeast Asia Nations (ASEAN). This industry is highly fragmented and the predominance of the small and medium enterprises (SMEs) in the industry is very significant. Generally, the sectoral patterns of the wooden furniture industry have been consistently postulated as low tech, labour intensive and supplier dominated. In the context of market globalization, furniture manufacturers attempt to differentiate their products to attain competitive advantages, From past studies, Original Equipment Manufacturing (OEM), Original Design Manufacturing (ODM) and Own Brand Name (OBN) were among main manufacturing strategies enabling such differentiation. For many years, Malaysia has mainly focused on producing as an OEM, and the industry was perceived as a low-end market manufacturer producing according to the design and specifications of importing customers. Building from a few relevant theories, a theoretical framework is proposed to investigate the relationship among OEM, ODM, OBN with firm level and external environments. The result of this study will reveal the current status of this industry after the global recession that brought a severe contraction in 2009.
format Conference or Workshop Item
author Ismail, Noor Azlin
Othman, Mohd Shahwahid
spellingShingle Ismail, Noor Azlin
Othman, Mohd Shahwahid
The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
author_facet Ismail, Noor Azlin
Othman, Mohd Shahwahid
author_sort Ismail, Noor Azlin
title The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
title_short The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
title_full The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
title_fullStr The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
title_full_unstemmed The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.
title_sort influence of manufacturing strategy on firm's level strategy, external environment and international performance: the case of malaysian furniture industry.
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/25682/1/ID%2025682.pdf
http://psasir.upm.edu.my/id/eprint/25682/
_version_ 1643828720632332288
score 13.211869

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