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D crop protection Malaysia: competition from generic herbicides

Case overview: This case illustrates how emergence of generic products had threatened the survival of DCPM and forced its management to urgently review the company's existing approach to pricing of its main herbicide product. The case presents opportunities for readers to discuss the deficienci...

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Main Authors: Foong, Soon Yau, Ho, Beng Seng
Format: Article
Language:English
Published: Emerald Group Publishing 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22814/1/D%20crop%20protection%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/22814/
http://www.emeraldinsight.com/doi/abs/10.1108/20450621111131011
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spelling my.upm.eprints.228142015-09-21T02:46:42Z http://psasir.upm.edu.my/id/eprint/22814/ D crop protection Malaysia: competition from generic herbicides Foong, Soon Yau Ho, Beng Seng Case overview: This case illustrates how emergence of generic products had threatened the survival of DCPM and forced its management to urgently review the company's existing approach to pricing of its main herbicide product. The case presents opportunities for readers to discuss the deficiencies of DCPM's existing product costing approach and recommend modifications to meet the price and gross profit margin targets specified. It also highlights issues relating to supply chain management and human resource practices that might have to be improved to enhance DCPM's long‐term competitiveness. Expected learning outcomes: To understand the effects of globalisation and emergence of generic products on intensity of market competition for branded products. To identify deficiencies of the current product costing system of DCPM for pricing decision. To apply alternative contemporary approach to product costing and pricing of Metrix and the other value‐added services. To identify measures to enhance supply chain management and inventory management in DCPM. To assess DCPM's human resources practices. To evaluate the effectiveness of DCPM's existing competitive strategy and formulate new competitive strategy to sustain DCPM's long‐term competitiveness. Emerald Group Publishing 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22814/1/D%20crop%20protection%20Malaysia.pdf Foong, Soon Yau and Ho, Beng Seng (2011) D crop protection Malaysia: competition from generic herbicides. Emerald Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621 http://www.emeraldinsight.com/doi/abs/10.1108/20450621111131011 10.1108/20450621111131011
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Case overview: This case illustrates how emergence of generic products had threatened the survival of DCPM and forced its management to urgently review the company's existing approach to pricing of its main herbicide product. The case presents opportunities for readers to discuss the deficiencies of DCPM's existing product costing approach and recommend modifications to meet the price and gross profit margin targets specified. It also highlights issues relating to supply chain management and human resource practices that might have to be improved to enhance DCPM's long‐term competitiveness. Expected learning outcomes: To understand the effects of globalisation and emergence of generic products on intensity of market competition for branded products. To identify deficiencies of the current product costing system of DCPM for pricing decision. To apply alternative contemporary approach to product costing and pricing of Metrix and the other value‐added services. To identify measures to enhance supply chain management and inventory management in DCPM. To assess DCPM's human resources practices. To evaluate the effectiveness of DCPM's existing competitive strategy and formulate new competitive strategy to sustain DCPM's long‐term competitiveness.
format Article
author Foong, Soon Yau
Ho, Beng Seng
spellingShingle Foong, Soon Yau
Ho, Beng Seng
D crop protection Malaysia: competition from generic herbicides
author_facet Foong, Soon Yau
Ho, Beng Seng
author_sort Foong, Soon Yau
title D crop protection Malaysia: competition from generic herbicides
title_short D crop protection Malaysia: competition from generic herbicides
title_full D crop protection Malaysia: competition from generic herbicides
title_fullStr D crop protection Malaysia: competition from generic herbicides
title_full_unstemmed D crop protection Malaysia: competition from generic herbicides
title_sort d crop protection malaysia: competition from generic herbicides
publisher Emerald Group Publishing
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22814/1/D%20crop%20protection%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/22814/
http://www.emeraldinsight.com/doi/abs/10.1108/20450621111131011
_version_ 1643827898323304448
score 13.211869

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