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Antecedents of green purchasing behavior among Malaysian consumers

The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethn...

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Main Authors: Sinnappan, Punitha, Abd Rahman, Azmawani
Format: Article
Language:English
Published: Medwell Online 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22729/1/Antecedents%20of%20green%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf
http://psasir.upm.edu.my/id/eprint/22729/
http://www.medwelljournals.com/abstract/?doi=ibm.2011.129.139
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spelling my.upm.eprints.227292016-02-18T05:13:35Z http://psasir.upm.edu.my/id/eprint/22729/ Antecedents of green purchasing behavior among Malaysian consumers Sinnappan, Punitha Abd Rahman, Azmawani The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation and income level. The results shows that the best predictor for green purchasing behavior is environmental attitude followed by perceived environmental responsibility; environmental concern, perceived seriousness of environmental problems, perceived effectiveness of environmental behavior and government’s role. While for demographic variables, only age group is significant in explaining the environmental factors. The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards targeting these groups of people. This study also offers practical guidelines to marketers who are planning to target the Malaysian market. The understanding on the changing consumption pattern of Malaysian consumers and the value of attachment, they gave to the environment provides useful insights that are especially pertinent to an improved understanding of green purchasing behavior in the South East Asia context. Medwell Online 2011 Article NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22729/1/Antecedents%20of%20green%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf Sinnappan, Punitha and Abd Rahman, Azmawani (2011) Antecedents of green purchasing behavior among Malaysian consumers. International Business Management, 5 (3). pp. 129-139. ISSN 1993-5250 http://www.medwelljournals.com/abstract/?doi=ibm.2011.129.139 10.3923/ibm.2011.129.139
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation and income level. The results shows that the best predictor for green purchasing behavior is environmental attitude followed by perceived environmental responsibility; environmental concern, perceived seriousness of environmental problems, perceived effectiveness of environmental behavior and government’s role. While for demographic variables, only age group is significant in explaining the environmental factors. The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards targeting these groups of people. This study also offers practical guidelines to marketers who are planning to target the Malaysian market. The understanding on the changing consumption pattern of Malaysian consumers and the value of attachment, they gave to the environment provides useful insights that are especially pertinent to an improved understanding of green purchasing behavior in the South East Asia context.
format Article
author Sinnappan, Punitha
Abd Rahman, Azmawani
spellingShingle Sinnappan, Punitha
Abd Rahman, Azmawani
Antecedents of green purchasing behavior among Malaysian consumers
author_facet Sinnappan, Punitha
Abd Rahman, Azmawani
author_sort Sinnappan, Punitha
title Antecedents of green purchasing behavior among Malaysian consumers
title_short Antecedents of green purchasing behavior among Malaysian consumers
title_full Antecedents of green purchasing behavior among Malaysian consumers
title_fullStr Antecedents of green purchasing behavior among Malaysian consumers
title_full_unstemmed Antecedents of green purchasing behavior among Malaysian consumers
title_sort antecedents of green purchasing behavior among malaysian consumers
publisher Medwell Online
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22729/1/Antecedents%20of%20green%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf
http://psasir.upm.edu.my/id/eprint/22729/
http://www.medwelljournals.com/abstract/?doi=ibm.2011.129.139
_version_ 1643827880719810560
score 13.211869

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