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Consumers' knowledge, attitudes, and usage of electronic banking technologies

In Malaysia, e-banking represents a relatively small portion of customers compared to the United States (US) where more than 30 billion households own PCs to manage their financial affairs. The main obstacle to the acceptance of e-banking in Malaysia is the lack of market awareness. This indicates t...

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Main Authors: Sabri, Mohamad Fazli, Lee, Mei Cher
Format: Article
Language:English
Published: Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan & Persatuan Ekonomi Pengguna dan Keluarga Malaysia 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22725/1/Consumers%27%20knowledge%2C%20attitudes%2C%20and%20usage%20of%20electronic%20banking%20technologies.pdf
http://psasir.upm.edu.my/id/eprint/22725/
http://macfea.com.my/?page_id=288
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spelling my.upm.eprints.227252016-02-18T01:48:39Z http://psasir.upm.edu.my/id/eprint/22725/ Consumers' knowledge, attitudes, and usage of electronic banking technologies Sabri, Mohamad Fazli Lee, Mei Cher In Malaysia, e-banking represents a relatively small portion of customers compared to the United States (US) where more than 30 billion households own PCs to manage their financial affairs. The main obstacle to the acceptance of e-banking in Malaysia is the lack of market awareness. This indicates that the levels of knowledge among consumers towards electronic banking are still low. According to the research that has been done by Curran and Meuter (2005) in US, 95 percent of the respondents knew that their bank offered Automated Teller Machine (ATM) services, only 59 percent knew that transactions can be conducted over the phone, and only 48 percent were aware of online banking as an alternative. The most worrisome is that 11 percent belived that their bank did not offer online banking and seven percent indicated that their bank did not offer banking facilities by phone when, in fact, the bank did offer those services. The circumstance is even worse in a developing country like Malaysia if a developed country like the US, faced it too. Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan & Persatuan Ekonomi Pengguna dan Keluarga Malaysia 2011-12 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22725/1/Consumers%27%20knowledge%2C%20attitudes%2C%20and%20usage%20of%20electronic%20banking%20technologies.pdf Sabri, Mohamad Fazli and Lee, Mei Cher (2011) Consumers' knowledge, attitudes, and usage of electronic banking technologies. Jurnal Pengguna Malaysia, 17. pp. 22-33. ISSN 1511-998X http://macfea.com.my/?page_id=288
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In Malaysia, e-banking represents a relatively small portion of customers compared to the United States (US) where more than 30 billion households own PCs to manage their financial affairs. The main obstacle to the acceptance of e-banking in Malaysia is the lack of market awareness. This indicates that the levels of knowledge among consumers towards electronic banking are still low. According to the research that has been done by Curran and Meuter (2005) in US, 95 percent of the respondents knew that their bank offered Automated Teller Machine (ATM) services, only 59 percent knew that transactions can be conducted over the phone, and only 48 percent were aware of online banking as an alternative. The most worrisome is that 11 percent belived that their bank did not offer online banking and seven percent indicated that their bank did not offer banking facilities by phone when, in fact, the bank did offer those services. The circumstance is even worse in a developing country like Malaysia if a developed country like the US, faced it too.
format Article
author Sabri, Mohamad Fazli
Lee, Mei Cher
spellingShingle Sabri, Mohamad Fazli
Lee, Mei Cher
Consumers' knowledge, attitudes, and usage of electronic banking technologies
author_facet Sabri, Mohamad Fazli
Lee, Mei Cher
author_sort Sabri, Mohamad Fazli
title Consumers' knowledge, attitudes, and usage of electronic banking technologies
title_short Consumers' knowledge, attitudes, and usage of electronic banking technologies
title_full Consumers' knowledge, attitudes, and usage of electronic banking technologies
title_fullStr Consumers' knowledge, attitudes, and usage of electronic banking technologies
title_full_unstemmed Consumers' knowledge, attitudes, and usage of electronic banking technologies
title_sort consumers' knowledge, attitudes, and usage of electronic banking technologies
publisher Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan & Persatuan Ekonomi Pengguna dan Keluarga Malaysia
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22725/1/Consumers%27%20knowledge%2C%20attitudes%2C%20and%20usage%20of%20electronic%20banking%20technologies.pdf
http://psasir.upm.edu.my/id/eprint/22725/
http://macfea.com.my/?page_id=288
_version_ 1643827879545405440
score 13.211869

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