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The influence of product characteristics on online purchase intention among white collar workers

The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then...

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Main Authors: Osman, Syuhaily, Yap, M. C.
Format: Article
Published: Institut Sosial Malaysia 2011
Online Access:http://psasir.upm.edu.my/id/eprint/22614/
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spelling my.upm.eprints.226142015-07-26T03:34:58Z http://psasir.upm.edu.my/id/eprint/22614/ The influence of product characteristics on online purchase intention among white collar workers Osman, Syuhaily Yap, M. C. The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then selected via convenience sampling. This sampling strategy was chosen because it requires minimum involvement from the companies, and it was also the most practical and appropriate strategy for the present study. The data were collected using self-administered questionnaire. SPSS and hierarchical multiple regression were used to determine the most influential product characteristic which may influence the online purchase intention. Results indicated that more than half of the respondents had high level of online purchase intentions and they were more willing to make purchases in internet store in future. The result of multiple regression analysis showed that low cost, frequently purchased and intangible products had significant influences on online purchase intention ((3= 0.295, p<0.01). Institut Sosial Malaysia 2011 Article PeerReviewed Osman, Syuhaily and Yap, M. C. (2011) The influence of product characteristics on online purchase intention among white collar workers. International Journal of Social Policy and Society, 8. pp. 68-80. ISSN 1823-0865
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The study examined the influence of product characteristic on online purchase intention among white-collar workers in Petaling Jaya. A simple random sampling method was used to select the private companies in Petaling Jaya and the respondents (i.e., the staffs in the particular companies) were then selected via convenience sampling. This sampling strategy was chosen because it requires minimum involvement from the companies, and it was also the most practical and appropriate strategy for the present study. The data were collected using self-administered questionnaire. SPSS and hierarchical multiple regression were used to determine the most influential product characteristic which may influence the online purchase intention. Results indicated that more than half of the respondents had high level of online purchase intentions and they were more willing to make purchases in internet store in future. The result of multiple regression analysis showed that low cost, frequently purchased and intangible products had significant influences on online purchase intention ((3= 0.295, p<0.01).
format Article
author Osman, Syuhaily
Yap, M. C.
spellingShingle Osman, Syuhaily
Yap, M. C.
The influence of product characteristics on online purchase intention among white collar workers
author_facet Osman, Syuhaily
Yap, M. C.
author_sort Osman, Syuhaily
title The influence of product characteristics on online purchase intention among white collar workers
title_short The influence of product characteristics on online purchase intention among white collar workers
title_full The influence of product characteristics on online purchase intention among white collar workers
title_fullStr The influence of product characteristics on online purchase intention among white collar workers
title_full_unstemmed The influence of product characteristics on online purchase intention among white collar workers
title_sort influence of product characteristics on online purchase intention among white collar workers
publisher Institut Sosial Malaysia
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/22614/
_version_ 1643827865712590848
score 13.211869

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