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Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs

The need for policies to foster green practices, sustainable environmental management and conservation of biodiversity has been given priority by world leaders. Various factors causing environmental degradation such as global warming, pollution, climate change, deforestation and increasingly threate...

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Main Authors: Rezai, Golnaz, Sumin, Viduriati, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir, Sharifuddin, Juwaidah
Format: Article
Language:English
Published: Routledge 2016
Online Access:http://psasir.upm.edu.my/id/eprint/22450/1/Implementing%20green%20practices%20as%20sustainable%20innovation%20among%20herbal-based%20SME%20entrepreneurs.pdf
http://psasir.upm.edu.my/id/eprint/22450/
http://www.tandfonline.com/doi/abs/10.1080/10454446.2015.1048030?journalCode=wfpm20
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spelling my.upm.eprints.224502016-06-08T08:32:02Z http://psasir.upm.edu.my/id/eprint/22450/ Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs Rezai, Golnaz Sumin, Viduriati Mohamed, Zainal Abidin Shamsudin, Mad Nasir Sharifuddin, Juwaidah The need for policies to foster green practices, sustainable environmental management and conservation of biodiversity has been given priority by world leaders. Various factors causing environmental degradation such as global warming, pollution, climate change, deforestation and increasingly threatened biodiversity have triggered awareness among the upstream and downstream players in the manufacturing industry, providing impetus for industries to practice sustainable manufacturing and environmentally friendly management. As a result, consumers are now increasing their demand for products that are made from natural or traditional rather resources, such as herbal based pharmaceutical products, rather than chemical-based products. The sustainability issue not only places pressure on entrepreneurs to move towards green practices, but also to meet the increasing demand for herbal-based products that are produced in a sustainable environment. This article aims to assess herbal based SME entrepreneurs’ intention to adopt green practices in their business activities. Two hundred fifty six (256) herbal based entrepreneurs were interviewed via a structural questionnaire to gather information regarding their perception of green practices and their intention to adopt them. The Theory of Planned Behavior (TPB) was used as the theoretical framework to determine the relationships between TPB constructs. Structural equation modeling was used to analyze the information. The results indicate that positive attitudes towards sustainability are being embraced by those who are concerned about the environment and the intention to adopt innovative green practices is realized by their possession of the caring attribute. Routledge 2016 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/22450/1/Implementing%20green%20practices%20as%20sustainable%20innovation%20among%20herbal-based%20SME%20entrepreneurs.pdf Rezai, Golnaz and Sumin, Viduriati and Mohamed, Zainal Abidin and Shamsudin, Mad Nasir and Sharifuddin, Juwaidah (2016) Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs. Journal of Food Products Marketing, 22 (1). pp. 1-18. ISSN 1045-4446; ESSN: 1540-4102 http://www.tandfonline.com/doi/abs/10.1080/10454446.2015.1048030?journalCode=wfpm20 10.1080/10454446.2015.1048030
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The need for policies to foster green practices, sustainable environmental management and conservation of biodiversity has been given priority by world leaders. Various factors causing environmental degradation such as global warming, pollution, climate change, deforestation and increasingly threatened biodiversity have triggered awareness among the upstream and downstream players in the manufacturing industry, providing impetus for industries to practice sustainable manufacturing and environmentally friendly management. As a result, consumers are now increasing their demand for products that are made from natural or traditional rather resources, such as herbal based pharmaceutical products, rather than chemical-based products. The sustainability issue not only places pressure on entrepreneurs to move towards green practices, but also to meet the increasing demand for herbal-based products that are produced in a sustainable environment. This article aims to assess herbal based SME entrepreneurs’ intention to adopt green practices in their business activities. Two hundred fifty six (256) herbal based entrepreneurs were interviewed via a structural questionnaire to gather information regarding their perception of green practices and their intention to adopt them. The Theory of Planned Behavior (TPB) was used as the theoretical framework to determine the relationships between TPB constructs. Structural equation modeling was used to analyze the information. The results indicate that positive attitudes towards sustainability are being embraced by those who are concerned about the environment and the intention to adopt innovative green practices is realized by their possession of the caring attribute.
format Article
author Rezai, Golnaz
Sumin, Viduriati
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Sharifuddin, Juwaidah
spellingShingle Rezai, Golnaz
Sumin, Viduriati
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Sharifuddin, Juwaidah
Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
author_facet Rezai, Golnaz
Sumin, Viduriati
Mohamed, Zainal Abidin
Shamsudin, Mad Nasir
Sharifuddin, Juwaidah
author_sort Rezai, Golnaz
title Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
title_short Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
title_full Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
title_fullStr Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
title_full_unstemmed Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs
title_sort implementing green practices as sustainable innovation among herbal-based sme entrepreneurs
publisher Routledge
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/22450/1/Implementing%20green%20practices%20as%20sustainable%20innovation%20among%20herbal-based%20SME%20entrepreneurs.pdf
http://psasir.upm.edu.my/id/eprint/22450/
http://www.tandfonline.com/doi/abs/10.1080/10454446.2015.1048030?journalCode=wfpm20
_version_ 1643827831588782080
score 13.211869

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