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Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective

The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration...

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Main Authors: Abdullah, Zulhamri, Abdul Aziz, Yuhanis
Format: Conference or Workshop Item
Language:English
English
Published: 2011
Online Access:http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf
http://psasir.upm.edu.my/id/eprint/18202/
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id my.upm.eprints.18202
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spelling my.upm.eprints.182022014-11-03T06:50:08Z http://psasir.upm.edu.my/id/eprint/18202/ Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective Abdullah, Zulhamri Abdul Aziz, Yuhanis The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated). 2011 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective. In: IICIES- The 3rd Indonesia International Conference On Innovation, Entrepreneurship & Small Business, Bandung, Indonesia. . English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated).
format Conference or Workshop Item
author Abdullah, Zulhamri
Abdul Aziz, Yuhanis
spellingShingle Abdullah, Zulhamri
Abdul Aziz, Yuhanis
Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
author_facet Abdullah, Zulhamri
Abdul Aziz, Yuhanis
author_sort Abdullah, Zulhamri
title Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_short Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_full Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_fullStr Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_full_unstemmed Managing corporate reputation,stakeholder relations and corporate social responsibility : a Southeast Asian perspective
title_sort managing corporate reputation,stakeholder relations and corporate social responsibility : a southeast asian perspective
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/18202/2/ID%2018202.pdf
http://psasir.upm.edu.my/id/eprint/18202/
_version_ 1643826737152262144
score 13.211869

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