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Increasing market share at Genelan Sdn. Bhd.

Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. a...

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Main Authors: Wong, Foong Yee, Mohamed, Zainal Abidin, Chee, Suan Kim
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2009
Online Access:http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf
http://psasir.upm.edu.my/id/eprint/17716/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=20
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spelling my.upm.eprints.177162016-03-30T05:02:29Z http://psasir.upm.edu.my/id/eprint/17716/ Increasing market share at Genelan Sdn. Bhd. Wong, Foong Yee Mohamed, Zainal Abidin Chee, Suan Kim Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. and Bio Science Sdn. Bhd. In order to enhance the competitiveness of the company, the CEO of the company instructed its General Manager to formulate a marketing plan to evaluate the company’s current products, the needs of its customers as well as to do a sales analysis in the context of a competitive industry in life sciences products. Universiti Putra Malaysia Press 2009 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf Wong, Foong Yee and Mohamed, Zainal Abidin and Chee, Suan Kim (2009) Increasing market share at Genelan Sdn. Bhd. Asian Journal of Case Research, 2 (2). ISSN 1985-4579 http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=20
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Established in 1993, Geneland Sdn. Bhd. is a distributor of European life science products in Malaysia. Although the company’s total sales and profitability have been increasingly yearly, sales of company’s four main product types however still lag behind its two main competitors; Vision Sdn. Bhd. and Bio Science Sdn. Bhd. In order to enhance the competitiveness of the company, the CEO of the company instructed its General Manager to formulate a marketing plan to evaluate the company’s current products, the needs of its customers as well as to do a sales analysis in the context of a competitive industry in life sciences products.
format Article
author Wong, Foong Yee
Mohamed, Zainal Abidin
Chee, Suan Kim
spellingShingle Wong, Foong Yee
Mohamed, Zainal Abidin
Chee, Suan Kim
Increasing market share at Genelan Sdn. Bhd.
author_facet Wong, Foong Yee
Mohamed, Zainal Abidin
Chee, Suan Kim
author_sort Wong, Foong Yee
title Increasing market share at Genelan Sdn. Bhd.
title_short Increasing market share at Genelan Sdn. Bhd.
title_full Increasing market share at Genelan Sdn. Bhd.
title_fullStr Increasing market share at Genelan Sdn. Bhd.
title_full_unstemmed Increasing market share at Genelan Sdn. Bhd.
title_sort increasing market share at genelan sdn. bhd.
publisher Universiti Putra Malaysia Press
publishDate 2009
url http://psasir.upm.edu.my/id/eprint/17716/1/Increasing%20market%20share%20at%20Genelan%20Sdn.%20Bhd..pdf
http://psasir.upm.edu.my/id/eprint/17716/
http://ajcr.putrabusinessschool.edu.my/?mod=archive&id=20
_version_ 1643826603287904256
score 13.211869

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