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Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties in...

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Main Authors: Abdullah, Zulhamri, Threadgold, Terry
Format: Article
Language:English
English
Published: Elsevier Inc. 2008
Online Access:http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/17448/
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spelling my.upm.eprints.174482015-12-01T08:00:41Z http://psasir.upm.edu.my/id/eprint/17448/ Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Abdullah, Zulhamri Threadgold, Terry The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise. Elsevier Inc. 2008-09 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111 10.1016/j.pubrev.2008.04.003 English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
description The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.
format Article
author Abdullah, Zulhamri
Threadgold, Terry
spellingShingle Abdullah, Zulhamri
Threadgold, Terry
Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
author_facet Abdullah, Zulhamri
Threadgold, Terry
author_sort Abdullah, Zulhamri
title Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
title_short Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
title_full Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
title_fullStr Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
title_full_unstemmed Towards the professionalisation of public relations in Malaysia: perception management & strategy development.
title_sort towards the professionalisation of public relations in malaysia: perception management & strategy development.
publisher Elsevier Inc.
publishDate 2008
url http://psasir.upm.edu.my/id/eprint/17448/1/Towards%20the%20professionalisation%20of%20public%20relations%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/17448/
_version_ 1643826520026775552
score 13.211869

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