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Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia

Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them les...

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Main Authors: W. Mohamad, Wan Norhidayah, Willis, Ken, Powe, Neil Adrian
Format: Article
Language:English
Published: Faculty of Economics and Management, Universiti Putra Malaysia 2018
Online Access:http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
http://psasir.upm.edu.my/id/eprint/16076/
http://www.ijem.upm.edu.my/vol12no2/15)%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
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spelling my.upm.eprints.160762019-11-12T06:42:11Z http://psasir.upm.edu.my/id/eprint/16076/ Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia W. Mohamad, Wan Norhidayah Willis, Ken Powe, Neil Adrian Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them lesser importance. To explore this issue in the context of tourism research, a new follow-up question is used to investigate whether the respondents have ignored certain attributes or just assigned the attribute as of lesser importance when responding. Three different mixed logit (MXL) models were estimated and compared. Results generally indicate that some respondents do indeed ignore certain attributes, and some of them put less emphasis on certain attributes when making decisions. Comparison of the different MXL models reveals different WTP estimates, suggesting the importance of considering an appropriate method to deal with ANA. Faculty of Economics and Management, Universiti Putra Malaysia 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf W. Mohamad, Wan Norhidayah and Willis, Ken and Powe, Neil Adrian (2018) Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia. International Journal of Economics and Management, 12 (2). pp. 559-571. ISSN 1823-836X; ESSN: 2600-9390 http://www.ijem.upm.edu.my/vol12no2/15)%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Accounting for ignored attributes, or attribute non-attendance (ANA), in discrete choice experiment (DCE) is believed to produce more reliable willingness to pay (WTP) estimates. However, there is evidence that respondents who claimed to have ignored some attributes may simply have assigned them lesser importance. To explore this issue in the context of tourism research, a new follow-up question is used to investigate whether the respondents have ignored certain attributes or just assigned the attribute as of lesser importance when responding. Three different mixed logit (MXL) models were estimated and compared. Results generally indicate that some respondents do indeed ignore certain attributes, and some of them put less emphasis on certain attributes when making decisions. Comparison of the different MXL models reveals different WTP estimates, suggesting the importance of considering an appropriate method to deal with ANA.
format Article
author W. Mohamad, Wan Norhidayah
Willis, Ken
Powe, Neil Adrian
spellingShingle W. Mohamad, Wan Norhidayah
Willis, Ken
Powe, Neil Adrian
Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
author_facet W. Mohamad, Wan Norhidayah
Willis, Ken
Powe, Neil Adrian
author_sort W. Mohamad, Wan Norhidayah
title Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
title_short Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
title_full Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
title_fullStr Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
title_full_unstemmed Dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in Kenyir Lake, Malaysia
title_sort dealing with attributes non-attendance in a discrete choice experiment on valuation of tourist facilities attribute in kenyir lake, malaysia
publisher Faculty of Economics and Management, Universiti Putra Malaysia
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/16076/1/15%29%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
http://psasir.upm.edu.my/id/eprint/16076/
http://www.ijem.upm.edu.my/vol12no2/15)%20Dealing%20with%20Attributes%20Non%20Attendance%20in%20a%20Discrete%20Choice%20Experiment.pdf
_version_ 1651869005979320320
score 13.211869

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