Parents` perceived service quality, satisfaction and trust of a childcare center : implication on loyalty
The aim of this study is to investigate the impact of parent’s perceived service quality on satisfaction and trust. It also explores the relationship between satisfaction, trust and loyalty in a childcare centre. Perceived service quality in a childcare centre has received increasing attention by re...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
World Business Institute
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/16044/ |
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