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Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection

This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection ad...

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Main Authors: Roslan, Nur Widad, Abdul Halim, Hazlina, Abdul Jabar, Mohd Azidan
Format: Article
Language:English
Published: Persatuan Linguistik Malaysia 2019
Online Access:http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf
http://psasir.upm.edu.my/id/eprint/15771/
https://jurnal.plm.org.my/?page_id=274
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spelling my.upm.eprints.157712019-10-07T08:38:12Z http://psasir.upm.edu.my/id/eprint/15771/ Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection Roslan, Nur Widad Abdul Halim, Hazlina Abdul Jabar, Mohd Azidan This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion. Persatuan Linguistik Malaysia 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf Roslan, Nur Widad and Abdul Halim, Hazlina and Abdul Jabar, Mohd Azidan (2019) Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection. Jurnal Linguistik, 23 (1). pp. 26-32. ISSN 1823-9242 https://jurnal.plm.org.my/?page_id=274
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study focuses on the discourse in Colgate Palmolive television advertisement copy: Colgate Maximum Cavity Protection. The objectives of the study are to identify and discuss the discourse in Colgate Palmolive video advertisement. This study will focus on the Colgate maximum cavity protection advertisement. The instrument is analysed by using the qualitative method. The Colgate advertisement copy is analysed by using Stubbs (1983) elements of discourse. Results from this study show that all the elements have helped in the process of identifying the predictability, phonotactics, intuition, analogies, grammaticality and conclusion.
format Article
author Roslan, Nur Widad
Abdul Halim, Hazlina
Abdul Jabar, Mohd Azidan
spellingShingle Roslan, Nur Widad
Abdul Halim, Hazlina
Abdul Jabar, Mohd Azidan
Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
author_facet Roslan, Nur Widad
Abdul Halim, Hazlina
Abdul Jabar, Mohd Azidan
author_sort Roslan, Nur Widad
title Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
title_short Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
title_full Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
title_fullStr Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
title_full_unstemmed Discourse in Colgate Palmolive television advertisement copy: Colgate maximum cavity protection
title_sort discourse in colgate palmolive television advertisement copy: colgate maximum cavity protection
publisher Persatuan Linguistik Malaysia
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/15771/1/Discourse%20in%20Colgate%20Palmolive%20television%20advertisement%20copyColgate%20Maximum%20Cavity%20Protection.pdf
http://psasir.upm.edu.my/id/eprint/15771/
https://jurnal.plm.org.my/?page_id=274
_version_ 1648738076049014784
score 13.211869

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