Cover Image

The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd

Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, Syed Alsagoff, Syed Agil
Format: Article
Language:English
Published: Penerbit UTM Press 2019
Online Access:http://psasir.upm.edu.my/id/eprint/15573/1/The%20roles%20of%20public%20relations%20in%20an%20environmental%20awareness%20campaign%20a%20case%20study%20of%20SWM%20Environment%20Sdn%20Bhd.pdf
http://psasir.upm.edu.my/id/eprint/15573/
https://jurnalkemanusiaan.utm.my/index.php/kemanusiaan/article/view/323
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.15573
record_format eprints
spelling my.upm.eprints.155732019-10-07T08:30:30Z http://psasir.upm.edu.my/id/eprint/15573/ The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd Abdul Rahim, Shahrul Amir Markom, Mohd Nasir Syed Alsagoff, Syed Agil Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the audience’s behavior, attitude and mentality. This warrants further investigation on the failure factors of current environmental awareness campaigns which revolve around communication theories in obtaining more enlightening and reasonable facts. This study examines the professionalism of PR practitioners and personnel using in-depth interviews and content analysis by reviewing related documentation to understand underlying dynamic practices. The findings will construct the real challenges that implicate the PR practitioners’ role and the audience’s reaction towards environmental awareness campaigns in Malaysia. Penerbit UTM Press 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/15573/1/The%20roles%20of%20public%20relations%20in%20an%20environmental%20awareness%20campaign%20a%20case%20study%20of%20SWM%20Environment%20Sdn%20Bhd.pdf Abdul Rahim, Shahrul Amir and Markom, Mohd Nasir and Syed Alsagoff, Syed Agil (2019) The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd. Jurnal Kemanusiaan, 17 (1-S). pp. 32-42. ISSN 2600-755X https://jurnalkemanusiaan.utm.my/index.php/kemanusiaan/article/view/323
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the audience’s behavior, attitude and mentality. This warrants further investigation on the failure factors of current environmental awareness campaigns which revolve around communication theories in obtaining more enlightening and reasonable facts. This study examines the professionalism of PR practitioners and personnel using in-depth interviews and content analysis by reviewing related documentation to understand underlying dynamic practices. The findings will construct the real challenges that implicate the PR practitioners’ role and the audience’s reaction towards environmental awareness campaigns in Malaysia.
format Article
author Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
spellingShingle Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
author_facet Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
author_sort Abdul Rahim, Shahrul Amir
title The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_short The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_full The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_fullStr The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_full_unstemmed The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_sort roles of public relations in an environmental awareness campaign: a case study of swm environment sdn bhd
publisher Penerbit UTM Press
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/15573/1/The%20roles%20of%20public%20relations%20in%20an%20environmental%20awareness%20campaign%20a%20case%20study%20of%20SWM%20Environment%20Sdn%20Bhd.pdf
http://psasir.upm.edu.my/id/eprint/15573/
https://jurnalkemanusiaan.utm.my/index.php/kemanusiaan/article/view/323
_version_ 1648738072535236608
score 13.211869

Similar Items