Factors influencing archaeological tourists' behavioral intentions: a conceptual framework
Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of st...
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Penerbit Universiti Teknologi MARA (UiTM) Malaysia
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/13763/1/Factors%20influencing%20archaeological%20tourists%27%20behavioral%20intentions%20a%20conceptual%20framework.pdf http://psasir.upm.edu.my/id/eprint/13763/ http://www.jthca.org/online-issues |
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my.upm.eprints.137632018-08-14T07:41:05Z http://psasir.upm.edu.my/id/eprint/13763/ Factors influencing archaeological tourists' behavioral intentions: a conceptual framework Pong, Kok Shiong Abdullah, Abdul Rashid Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of strategies need to be developed to attract more tourists to archaeological sites. This study assesses the literature on the causal effect of destination personality, satisfaction, and behavioral intentions among tourists who visit the archaeological sites. A conceptual framework was developed based on the literature propositions. This study contributes to the tourism literature by being one of the primary works in applying destination personality concept on archaeological sites. Furthermore, the findings of the research are anticipated to provide recommendations from the demand side which usually lacking for local authorities and destination marketing organizations’ in their branding and positioning strategies for destinations. Penerbit Universiti Teknologi MARA (UiTM) Malaysia 2017 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/13763/1/Factors%20influencing%20archaeological%20tourists%27%20behavioral%20intentions%20a%20conceptual%20framework.pdf Pong, Kok Shiong and Abdullah, Abdul Rashid (2017) Factors influencing archaeological tourists' behavioral intentions: a conceptual framework. Journal of Tourism, Hospitality and Culinary Arts, 9 (1). pp. 1-10. ISSN 1985-8914; ESSN: 2590-3837 http://www.jthca.org/online-issues |
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English |
| description |
Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of strategies need to be developed to attract more tourists to archaeological sites. This study assesses the literature on the causal effect of destination personality, satisfaction, and behavioral intentions among tourists who visit the archaeological sites. A conceptual framework was developed based on the literature propositions. This study contributes to the tourism literature by being one of the primary works in applying destination personality concept on archaeological sites. Furthermore, the findings of the research are anticipated to provide recommendations from the demand side which usually lacking for local authorities and destination marketing organizations’ in their branding and positioning strategies for destinations. |
| format |
Article |
| author |
Pong, Kok Shiong Abdullah, Abdul Rashid |
| spellingShingle |
Pong, Kok Shiong Abdullah, Abdul Rashid Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| author_facet |
Pong, Kok Shiong Abdullah, Abdul Rashid |
| author_sort |
Pong, Kok Shiong |
| title |
Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| title_short |
Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| title_full |
Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| title_fullStr |
Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| title_full_unstemmed |
Factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| title_sort |
factors influencing archaeological tourists' behavioral intentions: a conceptual framework |
| publisher |
Penerbit Universiti Teknologi MARA (UiTM) Malaysia |
| publishDate |
2017 |
| url |
http://psasir.upm.edu.my/id/eprint/13763/1/Factors%20influencing%20archaeological%20tourists%27%20behavioral%20intentions%20a%20conceptual%20framework.pdf http://psasir.upm.edu.my/id/eprint/13763/ http://www.jthca.org/online-issues |
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1643825428701380608 |
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13.211869 |