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Agriculture communication in Malaysia: the current situation

Problem statement: Without doubt, it is important to expose and educate farmers with the current and updated agriculture information. To implement this, the related agriculture agencies in Malaysia should consider the best channels for them in spreading the needed valuable agriculture information to...

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Main Authors: Hassan, Md. Salleh, Mohamed Shaffril, Hayrol Azril, Abu Samah, Bahaman, Shahkat Ali, Muhamad Sham, Ramli, Nor Sabila
Format: Article
Language:English
Published: Science Publications 2010
Online Access:http://psasir.upm.edu.my/id/eprint/12970/1/12970.pdf
http://psasir.upm.edu.my/id/eprint/12970/
http://thescipub.com/abstract/10.3844/ajabssp.2010.389.396
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spelling my.upm.eprints.129702018-06-11T08:37:51Z http://psasir.upm.edu.my/id/eprint/12970/ Agriculture communication in Malaysia: the current situation Hassan, Md. Salleh Mohamed Shaffril, Hayrol Azril Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Ramli, Nor Sabila Problem statement: Without doubt, it is important to expose and educate farmers with the current and updated agriculture information. To implement this, the related agriculture agencies in Malaysia should consider the best channels for them in spreading the needed valuable agriculture information to the farmers. The question that can be raised now, can the mass media be the right channel for agriculture information dissemination and is the mass media has been utilized in disseminating the agriculture information to the farmers. Approach: This is a conceptual study discussing the usage of mass media in disseminating agriculture information. The data of this study are gained through literature analysis and document analysis. The data is presented descriptively. Results: Based on the analyses done, it was found that majority of Malaysian nowadays can afford to own their own mass media such as television, radio and internet. The number of available television channels, radio channels and newspapers either free or paid are encouraging. Currently, there are three television agriculture programs aired on RTM, while currently there are five agriculture radio programs aired on local radio stations, one program aired on Klasik National FM and the other four programs aired on four different states FM. For newspapers, there are two daily newspapers that provide agriculture information to their readers namely Utusan Malaysia and Berita Harian. Based on the data gained, usage of internet especially on website surfing must be encouraged among the farmers. Mobile web system initiated by five agriculture agencies in Malaysia is seen as a wise step for information dissemination and information sharing. Conclusion: Even though mass media in Malaysia has played its' role in disseminating agriculture information, the number of programs and spaces produced and provided can be doubled, hence it is recommended that local giant agriculture based companies can play their role in providing more fund or sponsorship in producing more agriculture programs for the farmers. Science Publications 2010 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/12970/1/12970.pdf Hassan, Md. Salleh and Mohamed Shaffril, Hayrol Azril and Abu Samah, Bahaman and Shahkat Ali, Muhamad Sham and Ramli, Nor Sabila (2010) Agriculture communication in Malaysia: the current situation. American Journal of Agricultural and Biological Sciences, 5 (3). pp. 389-396. ISSN 1557-4989; ESSN: 1557-4997 http://thescipub.com/abstract/10.3844/ajabssp.2010.389.396 10.3844/ajabssp.2010.389.396
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Problem statement: Without doubt, it is important to expose and educate farmers with the current and updated agriculture information. To implement this, the related agriculture agencies in Malaysia should consider the best channels for them in spreading the needed valuable agriculture information to the farmers. The question that can be raised now, can the mass media be the right channel for agriculture information dissemination and is the mass media has been utilized in disseminating the agriculture information to the farmers. Approach: This is a conceptual study discussing the usage of mass media in disseminating agriculture information. The data of this study are gained through literature analysis and document analysis. The data is presented descriptively. Results: Based on the analyses done, it was found that majority of Malaysian nowadays can afford to own their own mass media such as television, radio and internet. The number of available television channels, radio channels and newspapers either free or paid are encouraging. Currently, there are three television agriculture programs aired on RTM, while currently there are five agriculture radio programs aired on local radio stations, one program aired on Klasik National FM and the other four programs aired on four different states FM. For newspapers, there are two daily newspapers that provide agriculture information to their readers namely Utusan Malaysia and Berita Harian. Based on the data gained, usage of internet especially on website surfing must be encouraged among the farmers. Mobile web system initiated by five agriculture agencies in Malaysia is seen as a wise step for information dissemination and information sharing. Conclusion: Even though mass media in Malaysia has played its' role in disseminating agriculture information, the number of programs and spaces produced and provided can be doubled, hence it is recommended that local giant agriculture based companies can play their role in providing more fund or sponsorship in producing more agriculture programs for the farmers.
format Article
author Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Ramli, Nor Sabila
spellingShingle Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Ramli, Nor Sabila
Agriculture communication in Malaysia: the current situation
author_facet Hassan, Md. Salleh
Mohamed Shaffril, Hayrol Azril
Abu Samah, Bahaman
Shahkat Ali, Muhamad Sham
Ramli, Nor Sabila
author_sort Hassan, Md. Salleh
title Agriculture communication in Malaysia: the current situation
title_short Agriculture communication in Malaysia: the current situation
title_full Agriculture communication in Malaysia: the current situation
title_fullStr Agriculture communication in Malaysia: the current situation
title_full_unstemmed Agriculture communication in Malaysia: the current situation
title_sort agriculture communication in malaysia: the current situation
publisher Science Publications
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/12970/1/12970.pdf
http://psasir.upm.edu.my/id/eprint/12970/
http://thescipub.com/abstract/10.3844/ajabssp.2010.389.396
_version_ 1643825189914411008
score 13.211869

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