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International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case

Intense competition and the augmentation of business opportunities are amongst two major factors for the globalization of worldwide markets and economies. These trends are currently exploiting the industries manufacturing and non-manufacturing, calls them to take advantage of globalization process a...

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Main Author: Mansor, Zuraina
Format: Conference or Workshop Item
Language:English
Published: 2010
Online Access:http://psasir.upm.edu.my/id/eprint/12517/1/ID%2012517.docx
http://psasir.upm.edu.my/id/eprint/12517/
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spelling my.upm.eprints.125172015-01-22T09:09:18Z http://psasir.upm.edu.my/id/eprint/12517/ International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case Mansor, Zuraina Intense competition and the augmentation of business opportunities are amongst two major factors for the globalization of worldwide markets and economies. These trends are currently exploiting the industries manufacturing and non-manufacturing, calls them to take advantage of globalization process and to adopt a more sophisticated approach to strategic marketing and planning including performing collaboration. Companies have to constantly increase their knowledge base if they are to remain competitive. One way of increasing knowledge is by forming alliances. The purpose of this study is to identify the factors that promote learning through the formation of strategic alliances between a Malaysian manufacturing organisation with a UK partner and have included learning into their alliance objectives. It is a qualitative and in-depth studies of the company where the data collection process involved one time forum with personnel who were directly involved under the project, interviews with selected respondents, questionnaires, plant observation as well as secondary resources such as company reports and brochures. 2010 Conference or Workshop Item NonPeerReviewed application/msword en http://psasir.upm.edu.my/id/eprint/12517/1/ID%2012517.docx Mansor, Zuraina (2010) International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case. In: 7th International Conference on Intellectual Capital, Knowledge Management and Organizational Learning, 11-12 Nov. 2010, Hong Kong. . (Submitted)
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Intense competition and the augmentation of business opportunities are amongst two major factors for the globalization of worldwide markets and economies. These trends are currently exploiting the industries manufacturing and non-manufacturing, calls them to take advantage of globalization process and to adopt a more sophisticated approach to strategic marketing and planning including performing collaboration. Companies have to constantly increase their knowledge base if they are to remain competitive. One way of increasing knowledge is by forming alliances. The purpose of this study is to identify the factors that promote learning through the formation of strategic alliances between a Malaysian manufacturing organisation with a UK partner and have included learning into their alliance objectives. It is a qualitative and in-depth studies of the company where the data collection process involved one time forum with personnel who were directly involved under the project, interviews with selected respondents, questionnaires, plant observation as well as secondary resources such as company reports and brochures.
format Conference or Workshop Item
author Mansor, Zuraina
spellingShingle Mansor, Zuraina
International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
author_facet Mansor, Zuraina
author_sort Mansor, Zuraina
title International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
title_short International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
title_full International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
title_fullStr International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
title_full_unstemmed International strategic alliance and organisational learning : factors for promoting learning : a Malaysian case
title_sort international strategic alliance and organisational learning : factors for promoting learning : a malaysian case
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/12517/1/ID%2012517.docx
http://psasir.upm.edu.my/id/eprint/12517/
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score 13.211869

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