From screen to scene: exploring factors influencing flow state and actual destination visitation tendencies in short travel videos
The landscape of travel information dissemination has evolved, with short travel video (STV) content now taking centre stage. While existing studies have explored the role of STVs in promoting destinations, there is still a need to pinpoint which elements of this marketing approach resonate most str...
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| Main Authors: | , , , |
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| Format: | Article |
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Routledge
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114859/ https://www.tandfonline.com/doi/full/10.1080/13683500.2024.2400183 |
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