Opportunities or challenges? the interplay between artificial intelligence and corporate social responsibility communication
Background: The rapid development of Artificial Intelligence (AI) offers both opportunities and challenges for its application in Corporate Social Responsibility (CSR) communication. While AI can enhance CSR initiatives, its impact on consumer relations and brand perception remains inconsistent. Obj...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/114574/1/114574.pdf http://psasir.upm.edu.my/id/eprint/114574/ https://sciendo.com/article/10.2478/bsrj-2024-0007 |
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