Mediating effects of satisfaction in the relationship between motivation factors and continuous viewing intentions towards Chinese documentary programs

Chinese documentary programs are the true reflection and portrayal of the reality of Chinese culture, economy, and society. The Chinese government encouraged television stations and documentary production teams to create more excellent works. Also, the broadcasting platforms of Chinese documenta...

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Bibliographic Details
Main Author: Mengyu, Li
Format: Thesis
Language:English
Published: 2023
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/114432/1/114432.pdf
http://psasir.upm.edu.my/id/eprint/114432/
http://ethesis.upm.edu.my/id/eprint/18156
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