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A mystery or a route? a systematic literature review of transcreation and translation studies

Transcreation is an inter-cultural and inter-linguistic activity, which has obtained particular academic interest recently. However, few studies have reviewed the current status quo on transcreation systematically, although transcreation has been applied in various fields such as literature and adve...

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Main Authors: Zhu, He, Ang, Lay Hoon, Abdullah, Muhammad Alif Redzuan, Zhu, Hongxiang
Format: Article
Language:English
Published: Academy Publication 2024
Online Access:http://psasir.upm.edu.my/id/eprint/114280/1/114280.pdf
http://psasir.upm.edu.my/id/eprint/114280/
https://tpls.academypublication.com/index.php/tpls/article/view/8510
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spelling my.upm.eprints.1142802025-01-13T06:50:14Z http://psasir.upm.edu.my/id/eprint/114280/ A mystery or a route? a systematic literature review of transcreation and translation studies Zhu, He Ang, Lay Hoon Abdullah, Muhammad Alif Redzuan Zhu, Hongxiang Transcreation is an inter-cultural and inter-linguistic activity, which has obtained particular academic interest recently. However, few studies have reviewed the current status quo on transcreation systematically, although transcreation has been applied in various fields such as literature and advertising translation. In this study, a systematic literature review is conducted to shed light on this topic by identifying and analysing genres, foci, methods, and theories related to transcreation. The databases cover Scopus, Web of Science and CNKI from 1995 to 2023. A total of 61 publications were identified with PRISMA 2020. The qualitative findings showed that (1) most studies of transcreation focus on literary and advertising, while other fields of audiovisual, news and political, training and interpreting need to be explored; (2) research foci of transcreation strategies, culture and ideology gain more attention while transcreation process and evaluation, localization and persuasion have not been much examined; (3) content analysis is most frequently adopted while other qualitative methods are less used. Besides, there is a lack of using quantitative and mixed methods; (4) systematical functional linguistics is often used as a pointcut to examine strategies of transcreation. Besides, multimodal social semiotics is used to explore transcreation through texts, pictures and videos. Other linguistic theories and cross-disciplinary theories remain unexplored in transcreation. In conclusion, this study provides a review of transcreation and translation studies and reveals some research gaps that could enlighten future studies. Academy Publication 2024-08-09 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/114280/1/114280.pdf Zhu, He and Ang, Lay Hoon and Abdullah, Muhammad Alif Redzuan and Zhu, Hongxiang (2024) A mystery or a route? a systematic literature review of transcreation and translation studies. Theory and Practice in Language Studies, 14 (8). pp. 2389-2398. ISSN 1799-2591; eISSN: 2053-0692 https://tpls.academypublication.com/index.php/tpls/article/view/8510 10.17507/tpls.1408.11
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Transcreation is an inter-cultural and inter-linguistic activity, which has obtained particular academic interest recently. However, few studies have reviewed the current status quo on transcreation systematically, although transcreation has been applied in various fields such as literature and advertising translation. In this study, a systematic literature review is conducted to shed light on this topic by identifying and analysing genres, foci, methods, and theories related to transcreation. The databases cover Scopus, Web of Science and CNKI from 1995 to 2023. A total of 61 publications were identified with PRISMA 2020. The qualitative findings showed that (1) most studies of transcreation focus on literary and advertising, while other fields of audiovisual, news and political, training and interpreting need to be explored; (2) research foci of transcreation strategies, culture and ideology gain more attention while transcreation process and evaluation, localization and persuasion have not been much examined; (3) content analysis is most frequently adopted while other qualitative methods are less used. Besides, there is a lack of using quantitative and mixed methods; (4) systematical functional linguistics is often used as a pointcut to examine strategies of transcreation. Besides, multimodal social semiotics is used to explore transcreation through texts, pictures and videos. Other linguistic theories and cross-disciplinary theories remain unexplored in transcreation. In conclusion, this study provides a review of transcreation and translation studies and reveals some research gaps that could enlighten future studies.
format Article
author Zhu, He
Ang, Lay Hoon
Abdullah, Muhammad Alif Redzuan
Zhu, Hongxiang
spellingShingle Zhu, He
Ang, Lay Hoon
Abdullah, Muhammad Alif Redzuan
Zhu, Hongxiang
A mystery or a route? a systematic literature review of transcreation and translation studies
author_facet Zhu, He
Ang, Lay Hoon
Abdullah, Muhammad Alif Redzuan
Zhu, Hongxiang
author_sort Zhu, He
title A mystery or a route? a systematic literature review of transcreation and translation studies
title_short A mystery or a route? a systematic literature review of transcreation and translation studies
title_full A mystery or a route? a systematic literature review of transcreation and translation studies
title_fullStr A mystery or a route? a systematic literature review of transcreation and translation studies
title_full_unstemmed A mystery or a route? a systematic literature review of transcreation and translation studies
title_sort mystery or a route? a systematic literature review of transcreation and translation studies
publisher Academy Publication
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/114280/1/114280.pdf
http://psasir.upm.edu.my/id/eprint/114280/
https://tpls.academypublication.com/index.php/tpls/article/view/8510
_version_ 1823093102371405824
score 13.235796

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