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Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims

The Muslim-friendly medical tourism holds a great potential in assisting with the post-covid efforts for the country. As of current literature, there are no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposes the effects of push and pul...

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Main Author: Sobani, Rizq Nadiah
Format: Thesis
Language:English
Published: 2023
Subjects:
Medical tourism
Health - Religious aspects - Islam
Online Access:http://psasir.upm.edu.my/id/eprint/114152/1/114152.pdf
http://psasir.upm.edu.my/id/eprint/114152/
http://ethesis.upm.edu.my/id/eprint/18096
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spelling my.upm.eprints.1141522024-12-06T02:54:55Z http://psasir.upm.edu.my/id/eprint/114152/ Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims Sobani, Rizq Nadiah The Muslim-friendly medical tourism holds a great potential in assisting with the post-covid efforts for the country. As of current literature, there are no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposes the effects of push and pull motivational factors on the intention to visit Muslim-friendly hospitals for medical tourism. A structured questionnaire was designed and distributed to 400 respondents who were sampled through multistage random sampling throughout the five zones in Malaysia: North Zone, East Zone, West Zone, South Zone and Borneo Zone. Multiple regression analysis was used to analyse the data in examining the relationship between the push factors (religiosity, electronic word-of-mouth, and novelty-seeking), pull factors (Islamic attributes, doctor practice, environment and safety, and tourism facilities) and the intention to visit Muslim-friendly hospitals for medical tourism. The result of the analysis denoted that religiosity, Islamic attributes, and environment and safety were the main push and pull factors that respectively predict the consumers intention to visit Muslim-friendly hospitals for medical tourism. Electronic word-of-mouth, novelty-seeking, doctor practice, and tourism facilities were however found to not able to predict the intention. This study can serve as a framework to enhance Malaysia’s Muslim-friendly hospitals to cater to medical tourists, both locally and internationally. The findings of this research can also contribute to the government and industry players in their post-covid efforts to revive local medical tourism industry and subsequently boost the Malaysian economy. 2023-01 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/114152/1/114152.pdf Sobani, Rizq Nadiah (2023) Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims. Masters thesis, Universiti Putra Malaysia. http://ethesis.upm.edu.my/id/eprint/18096 Medical tourism Health - Religious aspects - Islam
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
topic Medical tourism
Health - Religious aspects - Islam
spellingShingle Medical tourism
Health - Religious aspects - Islam
Sobani, Rizq Nadiah
Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
description The Muslim-friendly medical tourism holds a great potential in assisting with the post-covid efforts for the country. As of current literature, there are no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposes the effects of push and pull motivational factors on the intention to visit Muslim-friendly hospitals for medical tourism. A structured questionnaire was designed and distributed to 400 respondents who were sampled through multistage random sampling throughout the five zones in Malaysia: North Zone, East Zone, West Zone, South Zone and Borneo Zone. Multiple regression analysis was used to analyse the data in examining the relationship between the push factors (religiosity, electronic word-of-mouth, and novelty-seeking), pull factors (Islamic attributes, doctor practice, environment and safety, and tourism facilities) and the intention to visit Muslim-friendly hospitals for medical tourism. The result of the analysis denoted that religiosity, Islamic attributes, and environment and safety were the main push and pull factors that respectively predict the consumers intention to visit Muslim-friendly hospitals for medical tourism. Electronic word-of-mouth, novelty-seeking, doctor practice, and tourism facilities were however found to not able to predict the intention. This study can serve as a framework to enhance Malaysia’s Muslim-friendly hospitals to cater to medical tourists, both locally and internationally. The findings of this research can also contribute to the government and industry players in their post-covid efforts to revive local medical tourism industry and subsequently boost the Malaysian economy.
format Thesis
author Sobani, Rizq Nadiah
author_facet Sobani, Rizq Nadiah
author_sort Sobani, Rizq Nadiah
title Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
title_short Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
title_full Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
title_fullStr Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
title_full_unstemmed Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims
title_sort relationship between push and pull motivation factors and intention to visit muslim-friendly hospitals for medical tourism among malaysian muslims
publishDate 2023
url http://psasir.upm.edu.my/id/eprint/114152/1/114152.pdf
http://psasir.upm.edu.my/id/eprint/114152/
http://ethesis.upm.edu.my/id/eprint/18096
_version_ 1817844706751545344
score 13.222552

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