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A case study on the application of new media technology and market expansion of rural enterprises in Central China

New media has become a critical marketing method in modern times and plays a vital role in rural China's market expansion and development. Currently, the sales of agricultural products by Chinese rural enterprises have become an indispensable part of agricultural product marketing. In the face...

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Main Authors: Liu, Meng, Wan Abas, Wan Antia, Mamat, Roslina
Format: Article
Language:English
Published: Redfame Publishing 2024
Online Access:http://psasir.upm.edu.my/id/eprint/113730/1/113730.pdf
http://psasir.upm.edu.my/id/eprint/113730/
https://redfame.com/journal/index.php/smc/article/view/6798
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spelling my.upm.eprints.1137302025-01-15T08:00:18Z http://psasir.upm.edu.my/id/eprint/113730/ A case study on the application of new media technology and market expansion of rural enterprises in Central China Liu, Meng Wan Abas, Wan Antia Mamat, Roslina New media has become a critical marketing method in modern times and plays a vital role in rural China's market expansion and development. Currently, the sales of agricultural products by Chinese rural enterprises have become an indispensable part of agricultural product marketing. In the face of fierce market competition, these companies must focus on building agricultural product brands to enhance market competitiveness continuously. However, under the influence of traditional economic concepts and production models, enterprises in some rural areas of China still need to understand brand building, which limits the effective use of new media and results in certain constraints on marketing agricultural products. Therefore, this article aims to conduct an in-depth study of how rural enterprises use new media technology to highlight their products' unique features and advantages by formulating effective marketing promotion strategies.In the face of fierce market competition, rural enterprises need to use creative marketing methods to increase the visibility and recognition of their products. To this end, researchers have proposed marketing promotion strategies through new media technology. In the process of brand building, this article emphasizes the combination of product characteristics and local culture to ensure that the brand image is more in line with the tastes and needs of local consumers. Through innovative designs of brand logos, slogans, etc., rural enterprises are expected to stand out in the market and enhance their competitiveness in new media marketing. Ultimately, this article aims to provide compelling new media marketing strategies for rural enterprises to promote the upgrade of their brand image and improve the market competitiveness of agricultural product sales. Copyright for this article is retained by the author(s). Redfame Publishing 2024 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/113730/1/113730.pdf Liu, Meng and Wan Abas, Wan Antia and Mamat, Roslina (2024) A case study on the application of new media technology and market expansion of rural enterprises in Central China. Studies in Media and Communication, 12 (3). pp. 177-187. ISSN 2325-8071; eISSN: 2325-808X https://redfame.com/journal/index.php/smc/article/view/6798 10.11114/smc.v12i3.6798
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description New media has become a critical marketing method in modern times and plays a vital role in rural China's market expansion and development. Currently, the sales of agricultural products by Chinese rural enterprises have become an indispensable part of agricultural product marketing. In the face of fierce market competition, these companies must focus on building agricultural product brands to enhance market competitiveness continuously. However, under the influence of traditional economic concepts and production models, enterprises in some rural areas of China still need to understand brand building, which limits the effective use of new media and results in certain constraints on marketing agricultural products. Therefore, this article aims to conduct an in-depth study of how rural enterprises use new media technology to highlight their products' unique features and advantages by formulating effective marketing promotion strategies.In the face of fierce market competition, rural enterprises need to use creative marketing methods to increase the visibility and recognition of their products. To this end, researchers have proposed marketing promotion strategies through new media technology. In the process of brand building, this article emphasizes the combination of product characteristics and local culture to ensure that the brand image is more in line with the tastes and needs of local consumers. Through innovative designs of brand logos, slogans, etc., rural enterprises are expected to stand out in the market and enhance their competitiveness in new media marketing. Ultimately, this article aims to provide compelling new media marketing strategies for rural enterprises to promote the upgrade of their brand image and improve the market competitiveness of agricultural product sales. Copyright for this article is retained by the author(s).
format Article
author Liu, Meng
Wan Abas, Wan Antia
Mamat, Roslina
spellingShingle Liu, Meng
Wan Abas, Wan Antia
Mamat, Roslina
A case study on the application of new media technology and market expansion of rural enterprises in Central China
author_facet Liu, Meng
Wan Abas, Wan Antia
Mamat, Roslina
author_sort Liu, Meng
title A case study on the application of new media technology and market expansion of rural enterprises in Central China
title_short A case study on the application of new media technology and market expansion of rural enterprises in Central China
title_full A case study on the application of new media technology and market expansion of rural enterprises in Central China
title_fullStr A case study on the application of new media technology and market expansion of rural enterprises in Central China
title_full_unstemmed A case study on the application of new media technology and market expansion of rural enterprises in Central China
title_sort case study on the application of new media technology and market expansion of rural enterprises in central china
publisher Redfame Publishing
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/113730/1/113730.pdf
http://psasir.upm.edu.my/id/eprint/113730/
https://redfame.com/journal/index.php/smc/article/view/6798
_version_ 1823093069154615296
score 13.239859

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