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Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management

Due to the increasing significance of design management and innovation to business performance, it is critical for the product sectors to stay up with the world's rapid changes in economic model and technology. As a result, industrialized countries regard design management as a competency that...

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Main Authors: Abdullah, Imran, Al-Shorman, Mohammad
Format: Article
Language:English
Published: Jomard Publishing 2024
Online Access:http://psasir.upm.edu.my/id/eprint/112918/1/112918.pdf
http://psasir.upm.edu.my/id/eprint/112918/
http://jomardpublishing.com/UploadFiles/Files/journals/NDI/V8N1/Abdullah_et_al_.pdf
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spelling my.upm.eprints.1129182024-10-28T07:37:16Z http://psasir.upm.edu.my/id/eprint/112918/ Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management Abdullah, Imran Al-Shorman, Mohammad Due to the increasing significance of design management and innovation to business performance, it is critical for the product sectors to stay up with the world's rapid changes in economic model and technology. As a result, industrialized countries regard design management as a competency that falls under the umbrella of innovation management. The objectives of this study are to identify the relationship between product innovation and marketing innovation on the business performance of Malaysian product industries, to analyze the effect of product innovation and marketing innovation on design management of Malaysian product industries, to examine the effect of design management on the business performance of Malaysian product industries and to test the mediating effect of design management between innovation and marketing innovation. This study uses a mixed method of qualitative and quantitative research design to collect data from 386 respondents from Malaysia's product industries. Simple random sampling was utilized to acquire the required data using a verified questionnaire. Furthermore, the qualitative survey data was analyzed using the Partial Least Square Structural Equation Model (SmartPLS3-SEM) in early phase as back data for qualitative method and for qualitative concerns, the researcher is using Likert scale form for subject matter expert to validate the gathered data with the hypothesis based on the findings of this study to check on the validity of the data gathered. In accordance to this research, the researcher defines “Malaysian Product Industries” as a group of small and medium enterprises in the services, primary agriculture and Information & Communication Technology (ICT) sectors that are enterprises and private company with full-time employees not exceeding 50 or with annual sales turnover not exceeding RM5 million. This study presents empirical evidence that the effect of design management on the relationship between innovation types and business success in Malaysia's product industries could lead to increased company performance. This research could assist the product industries better their businesses by identifying critical factors that contribute to greater business performance. © 2024, Jomard Publishing. All rights reserved. Jomard Publishing 2024 Article PeerReviewed text en cc_by_4 http://psasir.upm.edu.my/id/eprint/112918/1/112918.pdf Abdullah, Imran and Al-Shorman, Mohammad (2024) Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management. New Design Ideas, 8 (1). pp. 116-136. ISSN 2522-4875; eISSN: 2524-2148 http://jomardpublishing.com/UploadFiles/Files/journals/NDI/V8N1/Abdullah_et_al_.pdf 10.62476/ndi81116
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Due to the increasing significance of design management and innovation to business performance, it is critical for the product sectors to stay up with the world's rapid changes in economic model and technology. As a result, industrialized countries regard design management as a competency that falls under the umbrella of innovation management. The objectives of this study are to identify the relationship between product innovation and marketing innovation on the business performance of Malaysian product industries, to analyze the effect of product innovation and marketing innovation on design management of Malaysian product industries, to examine the effect of design management on the business performance of Malaysian product industries and to test the mediating effect of design management between innovation and marketing innovation. This study uses a mixed method of qualitative and quantitative research design to collect data from 386 respondents from Malaysia's product industries. Simple random sampling was utilized to acquire the required data using a verified questionnaire. Furthermore, the qualitative survey data was analyzed using the Partial Least Square Structural Equation Model (SmartPLS3-SEM) in early phase as back data for qualitative method and for qualitative concerns, the researcher is using Likert scale form for subject matter expert to validate the gathered data with the hypothesis based on the findings of this study to check on the validity of the data gathered. In accordance to this research, the researcher defines “Malaysian Product Industries” as a group of small and medium enterprises in the services, primary agriculture and Information & Communication Technology (ICT) sectors that are enterprises and private company with full-time employees not exceeding 50 or with annual sales turnover not exceeding RM5 million. This study presents empirical evidence that the effect of design management on the relationship between innovation types and business success in Malaysia's product industries could lead to increased company performance. This research could assist the product industries better their businesses by identifying critical factors that contribute to greater business performance. © 2024, Jomard Publishing. All rights reserved.
format Article
author Abdullah, Imran
Al-Shorman, Mohammad
spellingShingle Abdullah, Imran
Al-Shorman, Mohammad
Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
author_facet Abdullah, Imran
Al-Shorman, Mohammad
author_sort Abdullah, Imran
title Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
title_short Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
title_full Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
title_fullStr Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
title_full_unstemmed Product innovation, marketing innovation and business performance relationship of Malaysian product industries: mediating effect of design management
title_sort product innovation, marketing innovation and business performance relationship of malaysian product industries: mediating effect of design management
publisher Jomard Publishing
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/112918/1/112918.pdf
http://psasir.upm.edu.my/id/eprint/112918/
http://jomardpublishing.com/UploadFiles/Files/journals/NDI/V8N1/Abdullah_et_al_.pdf
_version_ 1814936536414683136
score 13.211869

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