Study on the influence of knowledge-driven technology on predicting consumer repurchase behaviour
Consumer purchase behaviour has become a potential research area in business analytics, as exploring micro-level details would increase the business's profitability. In this prospect, many MNCs and other enterprises harness contemporary computing technologies like Big Data Analytics, Deep Learn...
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Main Authors: | Chen, Yajing, Leong, Yee Choy, Yiing, Lee Shin, Xiao, Yunxia |
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Format: | Article |
Published: |
Auricle Technologies, Pvt., Ltd.
2023
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Online Access: | http://psasir.upm.edu.my/id/eprint/110519/ https://ijcnis.org/index.php/ijcnis/article/view/5750 |
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