Influencing factors on consumers purchase decision of smartphones in Lagos State, Nigeria
Despite accounting for one-sixth of the global population, Africa's use of mobile technology applications is minimal compared to other rapidly expanding nations. Very few studies have examined the factors influencing smartphone purchase decisions, particularly those made by Lagos residents in N...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Human resouce Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110185/ https://hrmars.com/index.php/IJARBSS/article/view/18718/Influencing-Factors-on-Consumers-Purchase-Decision-of-Smartphones-in-Lagos-State-Nigeria |
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